26 February 2009

No brand is an island

Why business and style magazine Monocle hopes a business model based on value, not price, can help the brand ward off the threat of recession

Lord Carter says Government will intervene to build broadband access

ISBA Conference: The Government will have to intervene to ensure the infrastructure to support majority access to high speed broadband becomes a reality, the minister for communications, Technology and Broadcasting Lord Stephen Carter told marketers at the ISBA annual conference this morning (March 4). Despite the progress made by the competitive market, not least the […]

Marketers can lead way out of recession

ISBA Conference: Marketers can help lead the UK out of recession, according to IPA president and M&C Saatchi Worldwide chief executive Moray MacLennan. Speaking at the ISBA conference in London today (March 4), MacLennan says that someone has to ““step up to the plate” and that should be marketers. He says that marketing in these […]

Mazda UK combines sales and marketing under new director

Car company Mazda has appointed its UK sales director Mark Cameron to the combined role of UK sales and marketing director, reflecting its recent move to combine its sales and marketing teams across Europe to reduce costs in the face of falling sales across the industry. Former marketing director Cameron was named sales director in […]

Google will not finance online regulation

ISBA Conference; Internet application brands such as Google should not pay to subsidise regulation, even though a few dominant brands are making most of the revenue from online advertising, the annual ISBA conference heard this morning (Wednesday 4th March) Executives from Google and digital media agency i-level sought to quash suggestions that the broadcast model, […]

Adidas celebrates anniversary with sales bump

Adidas Group has reported sales increased 9% last year as its core brand enters its 60th year. The sports goods maker, which owns the adidas and Reebok brands, says total sales hit €10.8bn (£9.6bn) last year, up from €10.3bn (£9.1bn) in 2007. Pre-tax profit grew 11% to €904m (£804m). Sales of adidas branded goods rose […]

Waitrose moves top marketers

Waitrose marketing director Suzanna Duke has been appointed to the new position of director of ambient buying. It has also moved the head of its brand development and innovation team to the role of director, marketing and brand development. The appointments come three months after the supermarket chain hired former Airmiles chief marketer Sarah Wood […]

Marketers must engage or face strict digital regulation

ISBA Conference: Marketers must get engage with the consultation on digital advertising regulation to avoid real danger of statutory rules being imposed by the Government, delegates at the Incorporated Society of British Advertisers conference were told today (March 4). Richard Eyre, chairman of the Internet Advertising Bureau, which today issued its first self-regulation rules covering […]

New ISBA president rallies marketers to save economy

Incorporated Society of British Advertisers president Mark Hunter will urge marketers to “keep the faith and hold their nerve” in his first speech at the body’s annual conference today (Wednesday). Hunter, who has just taken up the ISBA role and is also president of Coors Brewers, is to address the issues of advertising freedoms, children […]

The Hut Group seeks agency for brand awareness work

Online retailer The Hut Group is to start looking for agencies to work on a brand awareness campaign after buying Zavvi’s brand, rights and 1 million-strong customer database this week. Hut Group is looking to compete with HMV, Play and Amazon for the “£5-600m” sales displaced by the collapse of Woolworths and the former entertainment […]

A bitter pill to swallow

Aggressive cold-calling, armies of sales representatives and product sampling campaigns are all standard marketing techniques in many industries. But a new report from PricewaterhouseCoopers looking at these practices in the pharmaceutical industry claims this business model is “obsolete” and calls for a new approach that focuses on building brands and relationships. Could this spell the […]

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