26 January 2006

Channel 4 expansion plans would boost commercial digital radio

Commercial radio could be about to get a much-needed shot in the arm in its battle for audience share against the BBC, with the news that Channel 4 is planning to make a serious expansion into the market. In his keynote speech at the Oxford Media Convention last week, C4 chief executive Andy Duncan outlined […]

The branding battle to boost a minority event’s audience

Promoters of the Paralympics who want to attract more coverage and boost sponsorship should create a strong brand identity, as well as emphasising the team’s spirit and determination to succeed, says Iain Ellwood Marketing spend on sponsorship is set to double in the next five years, according to the European Sponsorship Association. The ESA predicts […]

Life beyond petrol

In the latest of a series of collaborations between food retailers and oil companies, Marks & Spencer is teaming up with BP to introduce its Simply Food outlets at petrol stations throughout the UK. But what’s really in this venture for the parties involved? asks Jonathan Harwood Marks & Spencer looks set to roll out […]

The frontline casualties

Overseas takeovers of UK companies may bring welcome financial and strategic clout to brands, but as management changes at Best Foods, Abbey and most recently Inbev – with the departure of Phil Rumbol – show, it can spell the end for the UK marketing chief. David Benady reports As some of the UK’s top brands […]

Bic adds Advance variant to Comfort 3 triple blade range

Bic is aiming to outstrip Gillette in the three-blade, one-piece razor category, with the launch of the latest product in its Comfort 3 range. Comfort 3 Advance will be available in supermarkets in March and has been designed to target younger consumers, with a redesigned handle and a new rubber grip. Bic has also added […]

ASA approves health claims in food ads

The Advertising Standards Authority (ASA) has cleared two ads that attracted complaints about their nutritional claims. A McCann Erickson campaign for Shreddies was criticised by viewers for implying the cereal was more nutritious than its rivals, when the actual comparison was with a glucose drink. The ASA found that the comparison was made clear, and […]

Tetley rebrands T Of Life iced tea to end confusion

Tetley is to relaunch its T Of Life iced tea brand under the new name Tetley Iced Tea. With a debate currently raging about whether the iced tea market is big enough to sustain three major brands, Tetley is keen to re-engage consumers “confused” by the T Of Life brand, according to one observer. T […]

King of Shaves readies skincare range for Gillette’s Fusion razor

King of Shaves (KoS) is set to launch a new premium shaving line that will be promoted as the “ideal partner” for Gillette’s forthcoming five-blade Fusion razor system. The range, which will include skincare products, is set to launch in September to capitalise on the arrival of the Fusion platform in the UK. It is […]

EasyJet applies airbrakes to £50m pitch

EasyJet’s decision to scrap its protracted hunt for a pan-European advertising agency, in favour of appointing separate creative houses in different markets, comes amid a marketing overhaul at the airline. New commercial director Saad Hammad, who joined the company in November, aims to ensure easyJet retains its cutting edge, and believes a localised marketing approach […]

Sunny D plans a third relaunch in bid to regain consumer trust

Sunny D will be relaunched for the third time in eight years this spring in a bid to stem a long-term decline in sales. The relaunch will see the base of the juice drink reformulated and its packaging redesigned. Owner Sunny Delight Beverage Company (SDBC) is planning to develop a new advertising strategy as part […]

Match.com picks Travelocity chief as UK managing director

Former Travelocity.co.uk marketer Charlotte Harper has been appointed as UK managing director for international dating website Match.com. The appointment comes as Match.com extends its successful “Make Love Happen” campaign for the first quarter of 2006, with a further &£2m earmarked for television, radio and outdoor advertising. Harper, who was marketing director when she left Travelocity […]

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