26 January 2012

Mark Ritson: Bereft of stars, Premier Foods’ plan will flop

Bad news for Paul Daniels. Britain’s favourite magician sliced off his ring finger last weekend with a circular saw in his back shed. Daniels had been putting the finishing touches to his props for his upcoming national tour. The better news is that his 26-date national tour, starting in Southsea on the 22nd February – […]

Raising the flag for diversity

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Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.

The Secret Marketer on career management

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There is an old mantra in career management speak that says you should always look to follow an idiot when choosing your next role. Sadly for new Tesco chief executive officer Philip Clarke, replacing Sir Terry Leahy was never going to be an easy gig. As the days go by, Sir Terry looks even smarter […]

Consumers value brands that mean something to them

I’ve been following the debate on value (MW last week and 12 January) because we’ve been spending time with consumers to build our own perspective on what ‘new value’ means to them. While price and quality have always been considerations for consumers, they aren’t the only considerations. If they were, then we wouldn’t be having […]

Mobile use will drive uptake of contactless payments

It was no surprise to read about the low level of contactless card payments in YouGov’s mobile wallet study and the subsequent call for a greater focus on education from banks and retailers (www.MWlinks.co.uk/NFCed). With any new payment technology there is bound to be a learning process and hesitancy about its use. There were many […]

Are you investing enough in brand trust?

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Trust – it’s a perennial topic that should not need constant highlighting but it is a timely topic for several reasons right now because it is one of the vital differentiators for brands in an economically depressed and fiercely competitive landscape. Customers don’t necessarily follow the lowest price in times of hard choices but return […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]