Arcadia to pull out of Sainsbury’s Reward

The Arcadia Group is withdrawing from Sainsbury’s Reward card scheme, leaving the supermarket with just four retail partners taking part in the loyalty programme. From next month Sainsbury’s Reward card customers will no longer be able to redeem their points in Arcadia’s clothing chains, which include Burtons, Dorothy Perkins, Top Shop, Wallis and Warehouse. A […]

Digest

Blue Marble, IMP’s interactive division, has promoted Mark Cullen to be the agency’s first client services director.

Digest

Pepsi Cola is linking with AmBev, Brazilian owner of the Antarctica and Brahma beer brands, to launch in Portugal Guaraná Antarctica, a soft drink containing herbal extracts. Guaraná Antarctica is the strongest-selling soft drink (after colas) in its home market. If successful, the drink is likely to be rolled out worldwide.

Digest

Garry Durston has joined the London Tourist Board as head of Internet marketing, not as head of French ISP Internet marketing, as incorrectly stated last week.

Digest

National Car Rental has appointed Rebecca Madden to the newly created role of relationship marketing manager.

Digest

BAA has appointed Marcus Agius as chairman, replacing Lawrence Urquhart with effect from April 1, 2002.

Digest

Bacardi Breezer is relaunching its website with a free MP3 download station and screen savers.

Put on the rack by BBC mags

Sonoo Singh’s analysis of BBC Worldwide (MW July 12) described a company I didn’t recognise. What a lot of bollocks. I am delighted and privileged, in a couple of weeks, to be returning from three years in the US (where I have been leading BBC Worldwide’s North and South American operations) to head the third-largest […]

Digest

MTV.co.uk, website of the youth music TV channel, has launched an MTV Ringtones Service. Featuring leading acts in R&B, Hip Hop, pop and dance, the ringtones are based on the MTV charts and will be updated weekly. The new service will be backed by advertising on the MTV channel, viral marketing, SMS, flyposting and online […]

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