Trinity Mirror sells south east regional titles for £18.75m

Trinity Mirror has agreed the sale of regional titles in London and the South East. The South London Press, North London and Herts Newspapers and the Yellow Advertiser are among 27 titles being acquired by Tindle Newspapers Ltd for £18.75m. The sales form part of a major restructuring of the Trinity Mirror business led by […]

Diving in at the deep end

Lance Batchelor has some solid marketing experience with the likes of Vodafone, Procter & Gamble and, under his Navy-polished belt. Next week he takes up the reins as marketing director at Tesco at a time when the competition is hotting up. By Matthew Gorman

Football pitch hots up

The EU has broken Sky’s stranglehold on top-flight football coverage, opening the door for Irish minnow Setanta, Virgin Media, BT and Freeview to pitch for the rights to live matches. Catherine Turner reports on David v Goliath battles that could transform sports broadcasting

C4 axes premium-rate phone-ins

Channel 4 is dropping all premium rate phone-in competition’s except Deal or No Deal after an investigation into Richard & Judy’s You Say We Pay quiz. It will donate profits from Deal Or No Deal to charity from August 13, when the show returns for its next series. The inquiry, which was launched in February, […]

Givenchy launches ad slogan competition

Parfums Givenchy is launching a competition inviting people to create a slogan for its new fragrance Very Irrªsistible. The winning slogan will appear on print ads featuring actress Liv Tyler. The author of the winning entry will also receive a trip to New York to meet Tyler, a Givenchy spokesmodel. The contest is being run […]

TBWA Euro chairman to set up digital agency

Former TBWA Europe chairman Paul Bainsfair is launching a digital advertising agency with his past business partner John Sharkey later in the year. It follows his departure from the Omnicom-owned agency network in March this year. Bainsfair, who founded the ad agency Bainsfair Sharkey and Trott with Dave Trott and Sharkey in 1990, confirms that […]

Coca-Cola scraps Sprite 3G and focuses on Relentless

Coca-Cola has axed energy drink Sprite 3G less than two years after it was launched. The soft drinks giant will now focus on its second energy drink brand Relentless, which it has already extended with a second variant, Relentless Inferno. The drink was positioned as a “nice tasting” energy drink, in an attempt to steal […]

Pat Fallon to depart from worldwide president role

Pat Fallon is relinquishing the day-to-day control of his eponymous agency network as part of a restructure triggered by the alignment of the agency with Saatchi & Saatchi. The agency has started a search for a North American president to run its Minneapolis office. Fallon, the agency’s worldwide chairman, will become emeritus chairman from January […]

Reckitt set to launch VO environmental detergent

Reckitt Benckiser (RB) is preparing to launch an eco-friendly laundry detergent, four years after it pulled out of that market. The detergent, a top-secret project, is believed to be called VO and will be backed by a major marketing campaign this autumn. The news of the launch comes after RB chief executive Bart Becht hit […]

General Mills picks European marketer

General Mills has promoted Elizabeth Nordlie to European vice-president of marketing for the Häagen Dazs, Green Giant and Old El Paso brands. She will handle the brands across Europe, Middle East and Africa. Nordlie, who takes over the role this week, replaces Jerry Lynch, who has returned to the company’s US head office. She is […]

GMG reports “sound” performance

Guardian Media Group (GMG) has revealed plans to grow through acquisition and by diversifying its business over the next 12 months in its results for the year to April 1. The group, which owns The Guardian newspaper and Smooth FM, reported an increase in pre-tax profits from £66.4m last year to £64.2m on turnover up […]

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