Olympic sponsors still have time to strike gold

Ruth Mortimer

The Olympic Games get underway on Friday, but the marketing of the event still dominates the headlines rather than the competitors. During the Beijing Games in 2008, there was lots of talk of ambush marketing, legacy and sponsor impact but not to the extent that we have already seen in London. The International Olympic Committee […]

New wave of money men cash in on banking crisis

bank of dave

What do you do when the computer at your bank says ‘no’ to a request for a loan? Lucy Handley explores alternative financial services providers that are taking advantage of a lack of trust in mainstream brands

Latest from Marketing Week