FEST FULL OF DOLLARS

Forget Wimbledon and Ascot, the festival season is upon us once more, with 16 weeks of events attracting over a million young people. No surprise then that brand owners are rushing to sponsor or even create their own concerts, to tap this capt

BIG MAC UNDER ATTACK

It may have won the McLibel trial but the case has exposed an arrogance which threatens to shake McDonald’s from its pole position. With rival chains eating into its market share and a poor new product development record, can it get back on co

New Cadbury brand to challenge Smarties

Cadbury is pitting itself against Nestlé Rowntree’s Smarties and Mars’ M&Ms with a new product called Astros. The launch is understood to be backed by a 6m marketing budget and is planned for September.

Sainsbury’s toys with child market

Sainsbury’s is testing Early Learning Centre toys in some stores as part of the chain’s strategy to attract families. If successful, it could roll-out, but the seasonal nature of the market makes it a risky sector.

Hasbro plans designer gear for toy dolls

Action Man and Sindy could soon be sold wearing branded clothing, such as Levi’s, Caterpillar and Joe Bloggs, if a fashion publicity stunt involving the dolls proves successful. Over 300 leading brands are designing clothes for the dolls as part of the activities at the 40 Degrees casual wear fashion show being held at Olympia […]

Aquascutum ousts chief after rejig

Upmarket clothing retailer Aquascutum’s marketing director Shaun Lattin has been axed from his post after nine months. Lattin was brought in by Aquascutum’s former managing director James Pow, who resigned in February after being summoned to Aquascutum’s holding company in Japan over the management of UK budgets. Pow and Lattin, who had previously worked together […]

DIGESTS

Orange, the mobile phone company, is being investigated by Avon & Somerset police over alleged irregularities in its marketing department’s print operation.

Five Nations searches for 4m sponsor

The UK’s most prestigious rugby union competition, the Five Nations Rugby Championships, is looking for a sponsor. The Five Nations committee, based in Dublin, has contacted a number of companies in search of sponsors for the competition between England, Ireland, Scotland, Wales and France. It will be the first time the competition, which has been […]

Reader’s Choice to launch features monthly

A monthly magazine bringing together “the best” features published in English language titles around the world is being launched in the UK in September under the name Cover. The publishing company Reader’s Choice aims to market the title to busy professionals who do not have time to read the increasing number of magazines and newspapers. […]

Targeted TV offers rich pickings for advertisers

Niche programming on cable and satellite TV can offer advertisers cheaper and finely targeted opportunities for communication. But in the UK, the industry has yet to wake up to this fact. By Jerry Glover. Jerry Glover is managing director of G

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]