MindShare tipped to win £42m Argos Retail brief

Argos Retail Group (ARG) is tipped to hand its media and planning accounts for the Argos and Homebase brands, worth a combined total of &£42m, to MindShare following a four-way pitch (MW May 15). MindShare, which is incumbent on the &£21.4m Argos account, pitched against PHD – incumbent on Homebase’s &£21m account – Carat and […]

Forward wins battle to produce AA Magazine

Centrica-owned Automobile Association has appointed Forward to produce the AA Magazine, following a three-way pitch against Haymarket and incumbent John Brown Citrus Publishing (JBCP). However, JBCP will continue to work with the AA and produce listings magazines aimed at the leisure sector such as hotels. John Brown won the title two years ago, before it […]

A claim to understanding

I congratulate Iain Murray on expressing so well the complex strata of rage that the blight of “blame and claim” engenders (MW June 5). Murray touches on pretty well all its damaging facets – the legal profession being correctly pinned as the main culprit – which pander so precisely to the avaricious envy apparent in […]

Marketing director quits at struggling MG Rover

MG Rover global sales and marketing director John Sanders has resigned from the struggling car manufacturer to set up his own consultancy. John Edwards, the deputy chairman of the board of Phoenix Venture Holdings – the consortium which bought MG Rover from BMW in May 2000 for £10, will assume the additional responsibility of global […]

Misconceptions of Leadership…

Iain Murray slated the BBC’s decision to work with Ashridge on its Leadership Programme (MW May 22). As well as containing numerous inaccuracies, his one-sided article expressed the opinion that management training “is a superfluous industry whose absence would have no effect whatsoever on industrial or commercial performance”. This is patently wrong, as many of […]

Flytxt awarded Motorola brief

Flytxt awarded Motorola brief Flytxt, the mobile marketing specialist, has been chosen by Motorola as the wireless provider for its Motomash SMS promotion.

P&G puts £20m into Ariel revamp

Procter & Gamble (P&G) is planning £20m relaunch of Ariel detergent in September, which will include the repositioning of Ariel as a premium brand and an improved formulation.

Faulds closes London office after a year

Faulds is shutting down its London office and consolidating its business into its Edinburgh head office a year after venturing into the UK capital. Faulds bought London agency Malcolm Moore Deakin Hutson for an estimated &£2.5m last June. The acquisition was meant to give Faulds better access to national clients and to strengthen its creative […]

Orange appoints head of worldwide marketing

Mobile phone operator Orange has appointed a global marketing head, Brian Stewart, in a bid to introduce a consistent operating and marketing strategy across its 18 markets. In his newly created role Stewart, a former consultant for the company, will report to global chief operating officer Sanjiv Anuja. Orange World and brand executive vice-president Richard […]

Starcom picks up £4m Barclaycard

Barclaycard has moved its £4.2m media planning and buying account out of OMD UK to Starcom Motive, without a formal pitch. The move has consolidated the entire Barclays Bank account into Starcom Motive, which was handed the bank’s £15m media account two years ago (MW July 5, 2001). At the time, the selection was the […]

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