26 March 1998

Baars launches 3m push for new cheese

A new cheese called Maidwell, specifically created for the UK market, is being launched by Baars UK, part of Baars International. Maidwell, which tastes like cheddar, will be available in resealable packaging. “Cheddar is a significant part of the UK cheese market and has experienced growth during the past year,” says Marco Tiggelman, sales and […]

McCann hires Malani for Coke bid

McCann-Erickson has rehired one of its former account executives to take worldwide control of its Coca-Cola account. The appointment of Poran Malani as worldwide account director on Coca-Cola comes days after Coke’s chief marketing officer Sergio Zyman resigned. Zyman, a former McCann-Erickson employee, has dismantled the agency’s grip on Coke’s creative business by employing a […]

DIGESTS

Leagas Shafron Davis planning director Alison Hardy has left the company and is expected to join Ammirati Puris Lintas as a board planning director. Leagas Shafron account manager Aran Corrigan is also leaving the troubled agency to join Grey as an account manager. Sports Connection has handed its 1m advertising account to 1576 following a […]

Hasbro to launch Princess Di dolls

Toymaker Hasbro is planning to launch a Diana, Princess of Wales, doll. The doll is part of a series of branded Diana toys and games. The news is sure to fuel controversy unleashed at the weekend by the revelation that the Diana signature will appear on tubs of Flora margarine and that the RAC is […]

Zymman’s exit heralds new era at Coca-Cola

Writing a text book on marketing does not sit well with the flamboyant image of Sergio Zyman, who resigned from his position as Coca-Cola’s chief marketing officer last week. Especially when he has previously said that there are no rules in marketing. But according to a Coke spokes-man, that is what Zyman is about to […]

Classic FM fights copyright ruling

Classic FM says it will appeal against a High Court judgment which ruled the station had infringed the copyright of one of its consultants, the writer and broadcaster Robin Ray. Ray won his battle against his former employer last week and it is believed the decision could leave Classic FM with a bill for legal […]

DIGESTS

Stena Line, the Irish Sea ferry operator, has appointed Tim Hayes as its new head of sales and marketing. British Airways has linked with bureau de change chain Travelex to offer British Airways Travel Money – foreign exchange and travellers’ cheques. The Scottish Tourist Board has unveiled its new campaign. The 1.6m initiative, which includes […]

EC Green Paper strikes balance

Austria’s 50 new private radio stations have been given the go-ahead to start broadcasting on April 1, following a decision by the country’s constitutional court to postpone the hearing of protests by unsuccessful bidders. Onlae, Spain’s national lottery authority, will see ten agencies in a first-round pitch for its advertising account. Umbro has cut short […]

Safeway’s new TV ads side-step Equity rules

Safeway is launching a new advertising campaign featuring the voices of celebrities Cilla Black and Jeremy Clarkson – to help it bypass the dispute between the ad industry and the actor’s union, Equity. The row over repeat fees paid to actors for voiceovers has led to a boycott of TV commercials by Equity members since […]

RHM puts 4m Bisto account up for review

RHM is talking to agencies about its 4m Bisto advertising account held by Abbott Mead Vickers. BBDO. According to a spokesman for the company, the marketing director for Bisto, Saxa and Paxo, Harriet Rhys Williams, has been talking to advertising agencies about different creative approaches. Rhys Williams became marketing director in October of last year. […]

GRE brand communications manager resigns mid-pitch

Guardian Royal Exchange Group has lost its brand communications manager Peter Valentin while it conducts an agency review. According to sources close to the 3.25m account, Valentin was instrumental in the pitch process and his resignation is seen as a blow to the review. However, a spokesman for the company is at pains to point […]

20m tobacco brief for Publicis

Publicis has been hired to handle an estimated 20m international campaign for the tobacco company Swedish Match. The account is to launch the company’s Blend brand in Russia and China, while also relaunching it in its home market. Swedish Match is best known in the UK as a manufacturer of smoking-related products such as lighters […]

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