26 November 1998

Children’s rooms with a view

Parents who think they are punishing their children by sending them to their rooms will have to think again – children love their bedrooms, and actually enjoy spending time there. And, according to new research from McCann Junior, McCann-Erickson’s dedicated children’s unit which launches this week, many parents would be surprised – and even horrified […]

Champion UK plans major push for sportswear brands

Sara Lee sportswear company Champion UK is planning a marketing push for its Champion and Hanes brands. It is also seeking a marketing chief for Hanes and an advertising agency. Champion UK appointed Canadian managing director Fred Nykamp as UK vice president/general manager this week. Nykamp plans to “re-energise and reactivate” both brands in the […]

Fujitsu seeks PC deal with Texaco

Fujitsu Computers is in talks with the petrol retailer Texaco to supply computers for sale in forecourt outlets. The computer manufacturer is working with Texaco on a trial to take place at the petrol retailer’s flagship branch in St Katherine’s Way, Wapping, in early December. The move is in line with Fujitsu’s strategy to find […]

Coffee Republic unveils new look bars to fend off rivals

Coffee Republic has launched a new image for its expanding coffee bar chain after consulting between 30 and 40 major advertising, design and PR agencies. Design company Fitch was selected to “evolve” the identity of the new-look stores. The first of these opened in London’s West End last week, with 11 more planned for completion […]

Media muscles in on creativity

Once established as a top ten advertising agency in the UK, it’s hard to put a foot wrong with clients. That’s one of the key messages to emerge from the latest Marketing Week Advertising Agency Reputations survey, now in its tenth year. True, the order has changed radically, but the majority of names which populated […]

A decade of change

It is ten years since Marketing Week first ran its annual Agency Reputations Survey, and since then J Walter Thompson has topped the league of best agencies eight times. It takes the top spot again in this year’s survey for the fourth consecutive year. It has been a decade of profound change in the advertising […]

Not everything you see in the high street is black and white

One good thing about the economy at the moment is that it gives retailers plenty of opportunity to focus on what Christian ministers would have us believe are the true messages of Christmas. The priests I speak to tell me this is traditionally one of the more frustrating tasks of their ministry, as they find […]

Trading Places

With new markets such as telecoms and IT, field marketing has moved some distance from its packaged goods merchandising roots. As the new demands of different disciplines make their mark, will this spell the end of traditional ways of operating? Gary MacManus, managing director of Aspen Field Marketing, sums up field marketers changing role. “At […]

Ray of hope for future forecasts

Iain Murray’s recent article about summer holiday insurance “Will we dive for cover?” (MW November 19) sheds a little sunshine on the use of weather cover to add value to promotions and marketing. PIMS, the insurance broker, has pioneered the harnessing of weather to maximise sales, for example, by analysing weather patterns which trigger sales, […]

Digital TV won’t sound death knell of PC – yet

Welcome to a multichannel world of confusion. If you are a marketer, then you probably realise by now that digital TV is the only real future for mass marketing. Increase targeting. Sell products over the TV. Death to the Internet! Death to the Internet? Hang on – I thought we’d only just fallen in love […]

Digests

The Central Office of Information has shortlisted DMB&B, Lowe Howard Spink and Rainey Kelly Campbell Roalfe for the 4m Millennium Gift Aid scheme to support education in poor countries through tax relief on donations. Netto Foodstores, the discount supermarket, is understood to be looking for an advertising agency. The incumbent agency is FCA! Broadway Communications […]

Hooch tries 6m TV comeback

Bass Brewers launches a more masculine and adult Hooper’s Hooch on television next week with an ad featuring a urinal. The 6m campaign by EURO RSCG Wnek Gosper aims to reposition the Hooch brand after a year in which the bottom has dropped out of alcopop sales. Two TV executions are to run nationally, supported […]

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