Last week’s column by Andrew Harrison would have worked beautifully in this issue. Our columnist was in combative mood as he railed against the widely repeated notion that “your brand does not belong to you but actually belongs to your customer”.
Most ecommerce websites are still taking a very hit-and-miss approach to the design and navigation of their sites – arguably the most powerful shop window they have.
While the brand understands that an association with such a talent can leave you open to crisis, it also realises that rival brands will queue to associate themselves with him on the basis that you just can’t ignore Thierry Henry. We should also remember that it is this provocation and interest which makes personalities like […]
Your Direct Mail Attitudes research (MW last week) provided great reassurance that DM is still seen as a valuable tool, complimenting rather than being replaced by digital and interactive direct marketing.