26 November 2009

The people take over the pitch

‘Democratic marketing’ – skirting the agency process to put the creative brief out to consumers and independent creatives – is gaining popularity among brands such as Peperami. Are we about to see a seismic change in marketing services procurement?

Peer Panel


As more and more consumers go online, Marketing Week brought together a panel of five etail experts to give their views about the sector’s burning issues.

How important was AG Lafley?

It already feels like Christmas in the marketing world. Festive commercials dominate our screens, festive fayre adorns the front covers of magazines and my Starbucks latte is served in a jolly red paper cup. Better still, the party season is upon us.

On the cutting edge

YouGov surveyed 2,024 adults, of whom more than 200 use Twitter, and compared the views and characteristics of the Twitterati with those of the sample as a whole.

Gillette is right to stand by Thierry Henry

While the brand understands that an association with such a talent can leave you open to crisis, it also realises that rival brands will queue to associate themselves with him on the basis that you just can’t ignore Thierry Henry. We should also remember that it is this provocation and interest which makes personalities like […]

DM must use suppression techniques

Your Direct Mail Attitudes research (MW last week) provided great reassurance that DM is still seen as a valuable tool, complimenting rather than being replaced by digital and interactive direct marketing.

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