26 October 1995

The Mane Attraction

Taking the same bottle of shampoo into the shower as you would into the stable seems a peculiar selling proposition – unless you’re Roger Dunavant. His repositioning of a product designed for horses has been a galloping success


ITV has managed, at last, to halt the slide of its commercial impact figures. A good movie made all the difference

Recovery Channel

Accused of complacency and under pressure to boost ratings, ITV has reluctantly accepted the need for a marketing strategy to win and retain viewer loyalty. Marketing Week asked three industry players to give their overview and to offer advice


Daewoo decided to play to its strengths and steer clear of ‘fantasy’ advertising when preparing for UK launch. Its aim was to position itself as a customer-focused car maker that would appeal to a public with an ingrained suspicion of car deal

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