26 October 1995

The Mane Attraction

Taking the same bottle of shampoo into the shower as you would into the stable seems a peculiar selling proposition – unless you’re Roger Dunavant. His repositioning of a product designed for horses has been a galloping success

TV WATCH

ITV has managed, at last, to halt the slide of its commercial impact figures. A good movie made all the difference

Recovery Channel

Accused of complacency and under pressure to boost ratings, ITV has reluctantly accepted the need for a marketing strategy to win and retain viewer loyalty. Marketing Week asked three industry players to give their overview and to offer advice

Advalue:THE DAEWOO CAMPAIGN

Daewoo decided to play to its strengths and steer clear of ‘fantasy’ advertising when preparing for UK launch. Its aim was to position itself as a customer-focused car maker that would appeal to a public with an ingrained suspicion of car deal

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