26 October 1995

The Mane Attraction

Taking the same bottle of shampoo into the shower as you would into the stable seems a peculiar selling proposition – unless you’re Roger Dunavant. His repositioning of a product designed for horses has been a galloping success

TV WATCH

ITV has managed, at last, to halt the slide of its commercial impact figures. A good movie made all the difference

Recovery Channel

Accused of complacency and under pressure to boost ratings, ITV has reluctantly accepted the need for a marketing strategy to win and retain viewer loyalty. Marketing Week asked three industry players to give their overview and to offer advice

Advalue:THE DAEWOO CAMPAIGN

Daewoo decided to play to its strengths and steer clear of ‘fantasy’ advertising when preparing for UK launch. Its aim was to position itself as a customer-focused car maker that would appeal to a public with an ingrained suspicion of car deal

Latest from Marketing Week

Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]