Samsung is launching a new pink mobile phone called Blush, aimed at young women, supported by an integrated campaign from Arc.
President of AOL Europe and former marketer Karen Thomson is leaving the company following AOL UK’s sale to Carphone Warehouse. Thomson, formerly AOL’s chief executive and chairman in the UK, will be replaced by Carlo d’Asaro Biondo, currently chief executive of AOL France. Thomson has worked at AOL for 11 years, joining as UK marketing […]
Virgin Mobile is launching a year-long mobile marketing campaign to link its brand to music. The Q Jump campaign will allow its customers to jump to the front of the queue at music gigs around the country using mobile ticketing. Advertising at participating venues will encourage Virgin Mobile customers to text the word Qjump to […]
WPP and Interpublic Group have both invested in Spot Runner, the online platform for television ad campaigns. US TV network CBS and a number of other companies and individuals were also involved in the $40m (£21m) funding round, including Lachlan Murdoch, a former senior executive at News Corp. Spot Runner lets companies create, plan and buy […]
Mobile TV had not been the success some had predicted, but putting more thought into the content could help it take off, says Tom Weiss.
BenQ Mobile UK has gone into administration just weeks after the company pulled the plug on its German operation. Managing director Philip Rambech (pictured), head of marketing Louise Forbes and 12 other staff are expected to be made redundant in the coming weeks. Administrator PricewaterhouseCoopers (PWC) has already axed 16 positions. In a statement, PWC […]
Heineken, the global lager brand, is understood to be gearing up for a major relaunch in the UK next year. It is expected to take place in the first half of the year. It is thought to be at an early stage in the rebranding process, with no definitive strategy agreed as yet. The move […]
Mercedes Car Group has promoted long-serving marketer Ian Dutfield to marketing director to replace Nick Ratcliffe. It is thought Dutfield, who has been with the company for 21 years, starts his new role later this month. Dutfield was previously service support director in the customer services group and before that spent four years as product […]
Sony Ericsson has handed overall control of marketing to Dee Dutta, the global head of marketing, in a restructure following the departure of Jan Wareby. Dutta previously reported to Wareby, who was executive vice-president and head of sales and marketing. Wareby is moving to Sony Ericsson’s co-parent Ericsson as senior vice-president and head of the […]
Santander, the Spanish financial services group that owns Abbey, has signed a five-year sponsorship deal with Formula One (F1) team McLaren Mercedes. The deal will see F1 world champion Fernando Alonso become an ambassador for the brand. The company hopes the deal will reflect its growing global presence and enhance its international image. F1 reaches […]
WPP-owned Buchanan Communications and JWT PR launch specialist creative advertising and design agency in Middle East.
Vodafone’s Christmas advertising campaign breaks tomorrow to support the launch its new Family tariff.