26 September 1996

GROWTH CYCLE

The motorcycle sector, once symbolised by the greasy, bearded biker, is boosting its flagging fortunes by niche marketing its products as fashion or sports items to nostalgic businessmen, young adults and women. Kay Atwal finds out why its ‘se

Coupons cut a bigger future

Suffering a poor image, coupons have a long way to go before they reach the US success rate, but things are changing. Janet Poshtar is client services director at NCH Promotional Services

Just the one GQ spin-off for now

Having read your Editorial “Magazines read the new lad right” (MW September 20), I am able to answer your question “how many spin-offs can one title have?”. The answer in the case of GQ is “one for now”. We will be launching GQ Active as a monthly in spring 1997. There are no plans for […]

Gallaher launch scooped by M&C

M&C Saatchi is understood to have been awarded an additional multi-million pound slice of business to add to its Gallaher tobacco account. The agency is believed to have been appointed to handle the ad campaign for Sovereign Lights, the latest cigarette launch from tobacco giant Gallaher. Sovereign Lights are tipped to be on sale by […]

DIGESTS

Ammirati Puris Lintas has pulled out of the pitch for the 2m Le Crunch apples business run by Sopexa UK, the marketing body for French food and wine. D’Arcy Masius Benton & Bowles, the incumbent K Advertising and Young & Rubicam pitched yesterday (Tuesday). The Network, Universal-McCann and John Ayling & Associates are expecting a […]

CIA launches co-funded TV show division

CIA Medianetwork has launched a TV co-production house to get its clients into advertiser-supplied programming. CIA Televisual will be run by Keith Owen, former head of Thames TV’s satellite operations and the BBC’s European channels. Owen is negotiating with UK broadcasters on behalf of three CIA clients over programme production. CIA Medianetwork handles the media […]

Bacardi boss steps aside in reshuffle

Westbay Distributors, the UK marketing arm of Bacardi Martini, has lost marketing director Geoffrey Bichard, who is leaving the post to “pursue other interests”. He is being replaced by marketing controller for spirits Stella David. But Bichard will continue to work at Westbay as a non-executive director, advising on strategy and marketing. The move has […]

Psion counters bad publicity with 4m advertising spend

The Progress Agency is to see its budget for the Psion account quadrupled to 4m as Psion bids to counter poor publicity following its failed buyout of Amstrad. The campaign is unusual for a company renowned for spending only 1m a year on advertising. This quarter, Psion will spend 2m in the UK on press […]

Sainsbury’s axes ‘failed’ Two Dogs

Two Dogs, the world’s first alcoholic lemonade, is being dubbed a failure in the UK as leading supermarkets ditch the brand in a move which could signal significant changes in the alcopops market. The brand has become the first casualty of the burgeoning alcopops sector, which has sparked great controversy since its launch last summer, […]

Liberty appoints marketing chief

Liberty, the troubled London store group, has hired Julia Bowe from Austin Reed as its first marketing director. Bowe, who is marketing manager at Austin Reed, will take charge of co-ordinating the wholesale and retail divisions at Liberty, and will help promote the brand worldwide. Critics of the company say that there has been poor […]

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