26 September 2002

EHS Brann retains £7m Peugeot DM business after four-way pitch

Peugeot has retained EHS Brann on its £7m direct marketing business, following a five-month review. The agency beat Carlson Marketing Group, Claydon Heeley Jones Mason and Black Cat in the statutory review, which was overseen by the AAR. The reappointment to a three-year contract will be a relief to EHS Brann, which was forced to […]

Digest

cdp-travissully has created two cinema ads for Solo, the sister debit card to Switch. The ads parody Hollywood blockbusters. The campaign will be supported by press ads in teenage titles.

Digest

The Department for Work and Pensions has shortlisted J Walter Thompson and incumbent D’Arcy for its benefits fraud advertising account, which is worth £9m.

Wedgwood appoints former Camelot marketer

Wedgwood, the bone china manufacturer, has recruited a former National Lottery marketer as its marketing director for Europe. Laura Hicken started at Wedgwood this week. Hicken was, until a year ago, marketing controller at Camelot, responsible for strategic development and marketing for all the National Lottery’s brands. She replaces Samantha Jeffrey, who left a month […]

Digest

The BBC has lost its bid for the rights to the Champions League, which have been awarded to BSkyB and ITV for three football seasons from 2003.

It’s the taking part that counts

Ever thought of running a marathon? Ever run a marathon? How did you do, what was your time? Were you a little off the pace? Well, the Diary is willing to bet you didn’t finish five days behind the winner – unlike CLIC head of communications Lloyd Scott. Scott ran this year’s Flora London Marathon […]

Digest

Redwood has won the contract to publish a magazine for the Welsh Development Agency. The bi-lingual, 52-page, quarterly magazine will launch on September 27.

Keep them coming

Loyalty, commitment, satisfaction… the reasons that people use a brand time and time again are many. Customers are becoming increasingly fickle, however, and research into why they return is of increasing importance.

PHD beats Zenith to £7m Pizza Hut media account

Pizza Hut has retained PHD to work on its £7m media planning and buying account, following a two-way pitch against Zenith Media. PHD has held the business since 1998, when the pizza restaurant group moved all of its advertising into sister Omnicom agency Abbott Mead Vickers.BBDO. Pizza Hut has launched a series of products this […]

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