As marketers, we spend a lot of time trying to understand our customers. We look for the right insight to understand them, we write strategies to engage with them, we shape the way we position our brands to them, and so on. We try to know as much as there is to know about their culture, but how much do we care about our culture and the culture of our brands?
I woke last Wednesday with a particularly strong case of morning glory. I was teaching an all-day MBA class, which meant my alarm sounded at six. But as I rolled over to turn off my beeping iPhone, I suddenly remembered it was that it was the 19th. It was iOS7 day!