The value of new business moves in the first quarter of the year rose by nearly a third to Ãº485m compared with the same period last year, according to The New Business Monitor. The Saatchi & Saatchi network, as it then was, lost the top three accounts in that period. The Ãº14m Mars petfoods account […]
Marketing Week, supported by the Institute of Practitioners in Advertising, is launching a new section, AdValue. Starting this week with Access, we will be featuring high-profile campaigns with proven effectiveness. The campaigns reviewed will be selected by MW’s editor from a shortlist compiled, every month, with the help of the IPA. A key element will […]
CHRONOLOGY : THE KEVIN MORLEY STORY
Spillers UK marketing director Simon Esberger will be replaced by Quaker commercial director Pete Farrand. Sources say Esberger has turned down the role of Brussels-based European marketing director of the newly-combined petfood business. They add that he is considering other management positions within the Dalgety group, which owns the combined business. A European marketing director […]
Jan Smith, Mazda’s controversial marketing director, has quit the troubled car company to join the RAC, which has created a strategic role specially for her. The move follows a three-year stint, during which Mazda’s fortunes have continued to slide. Year-on-year sales to April are down from 0.92 per cent of the UK market (4,870 units) […]
Leading spirits companies are furious over United Distillers’ move to push for an end to the voluntary ban on television advertising for spirits. Allied Domecq, which owns leading spirits brands such as Teacher’s whisky and Beefeater gin, has slammed the Guinness spirits arm for breaking ranks over the industry consensus by pushing for liberalisation. An […]
Tesco has restructured its commercial department following the appointment of David Wild, commercial director for non-food products such as tobacco and petrol, to the new role of director of European development. The creation of the post signals Tesco’s growing interest in European expansion. Observers believe it could presage a further move into continental Europe. The […]
Senior ITV executives are divided over the merits of spirit advertising, sources confirm. The matter, which will be raised at the next ITV Council meeting on May 2, has now become a board-level issue with television companies at odds over plans to overturn the 45-year-old voluntary TV advertising ban on spirits. ITV sales sources suggest […]
Russia’s advertising industry is in a state of chaos, its stature tarnished by criminal activities, and its freedom hampered by Boris Yeltsin’s decrees on what can be advertised. But thousands of agencies are still prepared to gamble for a sta
BSkyB’s expansion into the sports drinks sector follows similar moves by The Big Breakfast, NatMags and Channel 4, where media owners are emulating Richard Branson’s extension of the Virgin brand.
As the cost of fighting patent actions in the otc drugs market continues to rise, the motive for legal challenges is being thrown into question.
Although David Montgomery is to raise the price of The Independent and IoS, it is doubtful whether this signifies an end to the price war