27 April 2000

Digest

Burger King is shipping in additional Pokéon merchandise from the US after interest in its kids’ meals promotion exceeded expectation over the Easter weekend.

Digest

IPC Southbank and EMAP Esprit are to join forces to stage a major exhibtion on parenting to be held in Spring 2001.

Microsoft restructure to focus on customer care

Microsoft is restructuring its marketing department to focus on individual customers and build the image of a caring and accessible company. The software giant claims the move reflects a change of strategy and that it is not a knee-jerk response to the US Microsoft trial. Director of corporate marketing Shaun Orpen becomes director of customer […]

Go for green and forget motives

So there is “immense ecology fatigue” in Middle England, your leader column states last week. The power companies may indeed be far from altruistic in launching their green energy schemes in an attempt to position themselves as eco-friendly, but this does not alter the fact that we must all embrace sustainable energy sources or face […]

Digest

The Omnicom Group’s net income for the first quarter was up 119 per cent to $143.5m (£90m) on worldwide revenues which rose 20 per cent to $1.3bn (£813m).

Digest

CondéNast International vice-president and director of planning and strategy Dena McCallum is leaving.

Digest

Another wedding website is to launch in the UK market. Coolwhite.com, which claims it will be “the most stylish website in the wedding sector”, is scheduled to go live in early summer. Aimed at “the affluent end of the market”, it will be competing against sites such as weddingguide.co.uk, confetti.co.uk and weddings.co.uk.

ITC demands ITV acts to stem plummeting news audiences

The Independent Television Commission (ITC) has ordered ITV to come up with proposals to arrest the sharp decline in its news audience since the scrapping of News At Ten. ITV is accused of breaking the conditions set by the ITC when it agreed to let the channel scrap News at Ten in March last year […]

Digest

News Network, the new media arm of News International has appointed marketing consultant Tony Hall to the post of marketing director.

Excite seeks agency for £40m pan-Euro business

US Internet portal Excite is looking for an agency to handle its full-service pan-European advertising account, worth up to &£40m. Excite’s European advertising has been largely confined to the UK since it launched here three years ago. Its billings were worth &£10m in 1999. But it is seeking to expand its service across Europe and […]

Digest

Centrica has announced a strategic alliance with Vodafone, Cable & Wireless and Torch Telecom to offer mobile and fixed line phones services from September.

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