27 August 1998

Eurotunnel’s sea change

While Jacques Cousteau might have relished the underwater theme of Eurotunnel’s Le Shuttle, he, along with the rest of the French population, would probably have had difficulty pronouncing the name. Eurotunnel says it has ditched the Le Shuttle tag to reduce confusion in the cross channel market, and not because of any language difficulties. There […]

Cause for complaint

Asem Mohammed is a man on a mission. In his mid-20s, Mohammed, who works in accountancy and lives in Hounslow, has spent the past two years monitoring press ads from the cosmetics industry. He has made more than 50 complaints to the Advertising Standards Authority (ASA), the ad industry’s self-regulatory body for non-broadcast campaigns. All […]

Plug pulled on Pronto

Pronto, the rapidly-repeating online lottery game run by Inter Lotto, has been suspended following a dispute with BT over the network. It looks unlikely that the controversial game – which the Government has vowed to outlaw – will be revived, though Roy Fisher, Inter Lotto managing director, says the company is considering its options. The […]

ITV lands Weetabix and Mars sponsorship deals

ITV has secured more than 1m in sponsorship for its autumn schedule through deals with Weetabix and Mars. Gladiators, which is scheduled to run from September 5 for 15 weeks, is to be sponsored by Ready Brek, the cereal brand owned by Weetabix. The break bumpers will use the strapline: “Gladiators is sponsored by Ready […]

Brief

McCann-Erickson Windsor has created a pan-European press campaign for Hitachi to promote the company as a supplier of computers. The campaign carries the strapline: ‘Innovation by Hitachi touches peoples’ lives’ and shows examples of people using Hitachi products. Simon Clinton, managing director of McCann-Erickson Windsor, says: ‘This moves Hitachi away from its previous position of […]

Town and out

Choosing the right conference venue is the key to a successful event. The location must be easily accessible, provide appropriate entertainment during leisure periods and be equipped to handle the numbers involved. So, given the options available, how do organisers choose between a city or country venue? Meetings Industry Association research suggests that 49 per […]

DIGESTS

Ericsson has announced a three-year sports sponsor-ship deal for both a rugby and a soccer club – Wasps Rugby Football Club and Queens Park Rangers Football Club. The deal was arranged by The Sponsorship Consultancy. Half the population is still unaware of digital TV’s existence, according to a survey of 500,000 people by Experian. The […]

Prepare for the Net generation

Increasingly, advertisers and their agencies are attempting to separate the genuine commercial benefits of the Internet from the hyperbole with which it is so often described. If the Internet is indeed the medium of the future it is to the future generation of consumers that agencies should turn for enlightenment. These are the people for […]

BBC enters the image business

Welcome to the Crowd Pleaser, an occasional newsletter for those who market to morons. Our mission is to highlight significant developments in this demanding field, which may help to shape the future campaigns and strategies of our readers. Following intensive research, the BBC has drawn up a secret “love list” that ranks the corporation’s news […]

Briefs

The Royal Society for the Protection of Birds has launched an online information and e-commerce service (www.rspb.org.uk), designed by new media agency Clarity. The site offers facilities to make secure online donations and membership application, as well as offering free information on RSPB activities targeted at its 1 million members and other potential customers online. […]

Cool Britannia no media fad.

In the year and a bit since Tony Blair’s New Labour crushed the Conservatives at the polls, much has been made of the sweeping political and social changes the Government has introduced. From constitutional reform to new thinking about welfare, from a planned minimum wage to the increased prominence of women in public life – […]

Sony forces music business to accept the logic of online selling

Another false dawn, or is the face of music retail really about to change for good? Recent news that Capital Radio, Tower Records and publishing giant Bertelsmann are gearing up to either establish or expand online music sales suggest a sea change in attitude is imminent. Until now, the music industry has been bemoaning what […]

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Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]