Virgin Jeans is understood to have reduced its shortlist to Saatchi & Saatchi and Leagas Shafron Davis. – The River Island chain of clothing stores is looking for an advertising agency for the first time.
Disappointing viewing figures have led even the mighty GSB to alter its schedule. How then will new channels fare with the launch of digital TV? By Torin Douglas. Torin Douglas is media correspondent for BBC Radio
The age of the woman has arrived; so much so that some men have decided that if you can’t beat them, join them – literally.
The BBC is seeking a senior marketer for its Corporate Centre division, after filling the marketing director’s job at BBC Broadcast. Paul Twivy, former managing director of Bates Dorland, is still understood to be in conversation with the BBC after Sue Farr, BBC Broadcast’s marketing controller, took the marketing director’s job at BBC Broadcast. The […]
Express Newspapers’ sales director Andy Jonesco has targeted his long-serving management team in the round of redundancies announced last week (MW February 21). Four heads of department were made redundant last Friday: Shalene Perkins, head of advertising on the Express on Sunday; Charles McCrostie, head of advertising on The Star; Peter Thompson head of advertising […]
PepsiCo wants to buy out its Britvic partners so it can streamline its operation and fight Coke’s 15m Fanta revamp.
Liberty Publishing has signed a bulk distribution deal with two hotel chains and an airline to boost the circulation of Punch. Punch will now be distributed free to guests of Queen’s Moat Hotels and hotels in the Stakis group, as well as to travellers on long-haul flights with Cathay Pacific. But Liberty denies reports from […]
The Internet Revolution is forcing sworn enemies – IT and marketing staff – to work closely. Can they settle their differences to exploit the new opportunities or will we see a repetition of AOL’s recent troubles?
Remember to bookmark our Website address: http://www.marketing-week.co.uk/mw0001. New Media is edited by Michael Kavanagh, who can be contacted on firstname.lastname@example.org
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Two new premixed spirits drinks aimed at younger drinkers are launching in the UK. Allied Domecq Spirits & Wine (UK) is to roll out a mixture of Tia Maria and fizzy peach flavouring called O.T.Tia, its first line extension to the Tia Maria brand and the second launch from the company’s new brand development group, […]
Honda is launching its first pan-European branding campaign, which breaks in the UK on March 3. The work, through CDP, uses the strapline ‘first man, then machine’. Thomson Holidays is launching its winter 97/98 brochures this week because it is confident consumers are prepared to buy earlier this year – last year it didn’t launch […]