27 February 1997

DIGESTS

Virgin Jeans is understood to have reduced its shortlist to Saatchi & Saatchi and Leagas Shafron Davis. – The River Island chain of clothing stores is looking for an advertising agency for the first time.

BBC hunts top marketer for corporate operation

The BBC is seeking a senior marketer for its Corporate Centre division, after filling the marketing director’s job at BBC Broadcast. Paul Twivy, former managing director of Bates Dorland, is still understood to be in conversation with the BBC after Sue Farr, BBC Broadcast’s marketing controller, took the marketing director’s job at BBC Broadcast. The […]

Top jobs axed in Express purge

Express Newspapers’ sales director Andy Jonesco has targeted his long-serving management team in the round of redundancies announced last week (MW February 21). Four heads of department were made redundant last Friday: Shalene Perkins, head of advertising on the Express on Sunday; Charles McCrostie, head of advertising on The Star; Peter Thompson head of advertising […]

Liberty signs bulk deal to boost Punch

Liberty Publishing has signed a bulk distribution deal with two hotel chains and an airline to boost the circulation of Punch. Punch will now be distributed free to guests of Queen’s Moat Hotels and hotels in the Stakis group, as well as to travellers on long-haul flights with Cathay Pacific. But Liberty denies reports from […]

Jeremy White

The Internet Revolution is forcing sworn enemies – IT and marketing staff – to work closely. Can they settle their differences to exploit the new opportunities or will we see a repetition of AOL’s recent troubles?

Fickle public will respond to good banks

Remember to bookmark our Web site address: http://www.marketing-week.co.uk/mw0001. Letter of the month prize. Every month the editor will award this de luxe fountain pen to the writer of the best letter. The chrome and 22ct gold pen, made by A

Two premixed spirits brands bid to capture youth sector

Two new premixed spirits drinks aimed at younger drinkers are launching in the UK. Allied Domecq Spirits & Wine (UK) is to roll out a mixture of Tia Maria and fizzy peach flavouring called O.T.Tia, its first line extension to the Tia Maria brand and the second launch from the company’s new brand development group, […]

DIGESTS

Honda is launching its first pan-European branding campaign, which breaks in the UK on March 3. The work, through CDP, uses the strapline ‘first man, then machine’. Thomson Holidays is launching its winter 97/98 brochures this week because it is confident consumers are prepared to buy earlier this year – last year it didn’t launch […]

Latest from Marketing Week