27 February 2014

Whatsapp it all about? Data

Any efforts to integrate advertising on the WhatsApp platform will negate the user-experience and most likely drive people away.  So what is the commercial advantage of paying such a high price for the company? As Lara’ O’Reilly’s article states, this must be rooted in the value of WhatsApp’s customer data set. The purchase has now […]

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Tesco, M&S, Just Eat: 5 things that mattered this week and why

m&s

M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]