Any efforts to integrate advertising on the WhatsApp platform will negate the user-experience and most likely drive people away. So what is the commercial advantage of paying such a high price for the company? As Lara’ O’Reilly’s article states, this must be rooted in the value of WhatsApp’s customer data set. The purchase has now […]
Five months into the chief marketer job and Raja Rajamannar’s PricelessSurprises upgrade on MasterCard’s Priceless campaign is paying dividends – despite the Brits PR blip last week. But how will he fare tackling the rapid evolution of payment technologies, the surge in competition and the barriers to a ‘cashless society’?