27 January 2000

Digest

The Property Jungle.com, a property-themed Website, is to promote local information guide UpMyStreet.com on its homepage. Users will be able to run checks on local amenities and local property price movements, as they browse for properties for sale on ThePropertyJungle site.

TV chiefs deny ‘deliberately’ pricing out fmcg advertisers

Irate commercial TV chiefs have poured scorn on research from the Billett Consultancy that questions the cost-effectiveness of packaged goods TV ads. Jerry Hill, chief executive of ITV airtime saleshouse TSMS, is heavily critical of a major Billett presentation that stresses the urgency of creating better mixed media campaigns for “food advertisers” – a category […]

Digest

MMXI Europe, the recently launched Website audience measurement agency, has strengthened its management team with a number of appointments. Michael Read, from BPA International, joins as European sales director, Roy Patel, from Primark, joins as UK sales director, and Lucy Green becomes marketing director.

Digest

Ahold, the Dutch-based supermarket operator, has forged a joint venture with Jeronimo Martins – Portugal’s second-largest supermarket group. The two companies already work together in Portugal and will now extend their co-operation to Poland, Spain, the Netherlands and Brazil.

IPC Electric chief Réne Carayol quits

IPC Electric managing director Réne Carayol has left just four months after the £25m venture’s launch. IPC Electric operations director Kevin Kerrigan takes over Carayol’s position.

Digest

Green Cathedral, the Web design agency, has launched a regional information service called eplace. The site aims to supply local information on topics such as property, jobs and entertainment.

Adidas scraps fashion line to focus on sports

Adidas-Salomon has scrapped plans to launch a men’s fashion brand next year so as not to dilute its sports image. Adidas’ executive board approved the development of a casual range of clothing for 20- to 35-year-old “high-income, urban men” – thought to be called Attribute (MW August 5 1999) – but decided to scrap it […]

Digest

The International Olympic Committee (IOC) has un-veiled its first major ad-vertising campaign (right) through TBWA/Chiat Day in the US.

Digest

Enterprise IG, the WPP-owned branding agency, has created a new corporate identity for management consultant Arthur Andersen.

Growing appetite for health

More health conscious consumers and the negative publicity about food safety have pushed health to the top of food manufacturers’ agenda. Datamonitor, which tracks global food and drink launches through its Worldwide Innovations Network (WIN), has identified three core trends in the food industry – the rising dominance of functional, organic and convenience foods. There […]

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Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]