The Property Jungle.com, a property-themed Website, is to promote local information guide UpMyStreet.com on its homepage. Users will be able to run checks on local amenities and local property price movements, as they browse for properties for sale on ThePropertyJungle site.
Irate commercial TV chiefs have poured scorn on research from the Billett Consultancy that questions the cost-effectiveness of packaged goods TV ads. Jerry Hill, chief executive of ITV airtime saleshouse TSMS, is heavily critical of a major Billett presentation that stresses the urgency of creating better mixed media campaigns for “food advertisers” – a category […]
MMXI Europe, the recently launched Website audience measurement agency, has strengthened its management team with a number of appointments. Michael Read, from BPA International, joins as European sales director, Roy Patel, from Primark, joins as UK sales director, and Lucy Green becomes marketing director.
United Utilities’ sponsorship of the Commonwealth Games is not the biggest deal ever struck, but it may be enough to put the event back on track.
Ahold, the Dutch-based supermarket operator, has forged a joint venture with Jeronimo Martins – Portugal’s second-largest supermarket group. The two companies already work together in Portugal and will now extend their co-operation to Poland, Spain, the Netherlands and Brazil.
Throw out the traditional work ethics of loyalty, staying power and realistic business strategies if you want to succeed in new media.
IPC Electric managing director Réne Carayol has left just four months after the £25m venture’s launch. IPC Electric operations director Kevin Kerrigan takes over Carayol’s position.
Green Cathedral, the Web design agency, has launched a regional information service called eplace. The site aims to supply local information on topics such as property, jobs and entertainment.
Adidas-Salomon has scrapped plans to launch a men’s fashion brand next year so as not to dilute its sports image. Adidas’ executive board approved the development of a casual range of clothing for 20- to 35-year-old “high-income, urban men” – thought to be called Attribute (MW August 5 1999) – but decided to scrap it […]
The International Olympic Committee (IOC) has un-veiled its first major ad-vertising campaign (right) through TBWA/Chiat Day in the US.
Enterprise IG, the WPP-owned branding agency, has created a new corporate identity for management consultant Arthur Andersen.
More health conscious consumers and the negative publicity about food safety have pushed health to the top of food manufacturers’ agenda. Datamonitor, which tracks global food and drink launches through its Worldwide Innovations Network (WIN), has identified three core trends in the food industry – the rising dominance of functional, organic and convenience foods. There […]