Daihatsu lures marketing director back after head quits for start-up

Car company Daihatsu has lured Paul Tunnicliffe back to the position of marketing director six years after he left. Tunnicliffe replaces Frank Gamberini, who has quit to set up a marketing agency. Since leaving Daihatsu, Tunnicliffe has been working as a consultant at specialist automotive agencies. The move follows Inchape’s sale of Daihatsu’s UK distribution […]

Digest

Tomkins has sold its Ranks Hovis McDougall food division to private equity company Doughty Hanson for £1.14bn. Tomkins will also return £700m to shareholders.

Newspaper Society starts planning site

The Newspaper Society (NS) has launched an online planning system featuring regional newspaper titles. The planning portal, called www.planregionalpress.co.uk, provides a single point of online access to data sources and planning systems. The Web solution was created after a consultation with 10,000 agencies and client companies on how the regional press could improve the way […]

Brand cocktail

Diageo’s merger of its UDV spirits and wine operation with Guinness is driven by a belief that drinking habits are changing to focus on brands rather than product types. But the strategy change is a risk, mixing two previously incompatible mar

Sean Jefferson quits Octagon Worldwide

Octagon Worldwide media director Sean Jefferson has quit the Interpublic-owned sports marketing agency after less than three months. Jefferson, who is joining sponsorship consultancy Arena International as managing director, was promoted to the role in April (MW April 13) from UK division Octagon Marketing. He reported directly to Octagon Worldwide joint managing directors Matthew Wheeler […]

Heir Apparently

NatMags heir apparent Duncan Edwards is a tough cookie. Not content with being credited as the driving force behind the Gruner & Jahr coup, his ambitious acquisition strategy is poised to produce huge upheaval in the UK consumer magazine marke

Pets Pyjamas to offer interactive services

Pets Pyjamas, the provider of on- and offline pet supplies, is developing an interactive channel for its customers. The service will be available on a range of platforms, including digital TV, the Internet and PDAs (personal digital assistants). The channel is likely to be branded Pets Pyjamas and will offer services such as video-on-demand and […]

Digest

A Forrester report reveals that retailers claim content boosts online sales, yet they lack the experience to publish properly. To succeed, these “accidental publishers” must be more deliberate in the creation, processing and management of content assets.

Cadbury’s Crunchie bar given a marketing boost

Chocolate manufacturer Cadbury Trebor Bassett is launching a £1.6m national TV advertising campaign for Crunchie. The 30-second ad through Euro RSCG Wnek Gosper will feature comedian Marcus Brigstocke. It is the first execution in five years, and the first to feature non-animated characters. The ad will air on ITV, Channel 4 and satellite channels over […]

Digest

Germany’s competition authorities have cleared Holsten’s acquisition of the König Brauerei GmbH, provided that Holsten disposes of the latter’s Ratsherrn brand.

Latest from Marketing Week