Digest

Mercedes-Benz has tied up with Columbia TriStar to promote its new E-class alongside Men in Black, which arrives in the UK in July.

Digest

The East of England Development Agency is looking for media and creative agencies to implement its broadband awareness campaign, which will be aimed at consumers and businesses.

Fisher departure leaves COI reeling

Last week Carol Fisher made the shock announcement that she is to quit the COI. Fisher says career considerations are her motivation, but others believe a Government U-turn has led to her exit.

Abbey starts hunt for head of rebranded business operation

Abbey National is searching for a marketing director to oversee its new Abbey National business brand. The finance company is rebranding its First National Business Finance operation as Abbey National business from the end of July. First National Asset Finance, Invoice Finance, Business Equipment Leasing, Country Capital and Commercial Mortgages will come under the Abbey […]

What a picture you paint…

There never was such a perfect illustration of the marketing sector’s blindness to the buoyancy of the over-50’s sector as the illustration Marketing Week chose to accompany Kevin Lavery’s excellent letter on the subject (June 13). He was right when he declared most marketers would rather die than admit to working in the sector. And […]

Digest

Burberry chief executive Rose Marie Bravo will become the highest paid woman in a UK quoted company if the luxury goods business floats next month.

‘Biased’ FSA plans anger advertisers

The Food Standards Agency (FSA) is to commission further research on food advertising to children, in a move that has angered the Incorporated Society of British Advertisers (ISBA). The move comes just six months after the regulatory body commissioned research on the same subject, which concluded that parents do not view advertising as having a […]

Digest

The BBC is the first advertiser to sign up for one of the four panels on Manche ster’s 18-metre high billboard site.

Adria names head to lead marketing drive

Hosiery brand Adria has appointed David Hutchinson as director of marketing following its recent acquisition by Irish private equity firm Amicus Partners. Adria was the last piece of family-owned textile group Charnos, which had been broken into three divisions and sold off over the past 12 months. Amicus Partners acquired Adria earlier this month for […]

Digest

Mansfield Lang has been appointed to handle promotional campaigns for sandwich chain Benjys.

Digest

Dairy Crest’s milkshake brand Frijj is to sponsor ITV’s new reality dating show, Elimidate. TV idents have been created by Grey Worldwide London, with media buying and planning through John Ayling Associates.

Directory action

Directories have bucked the global slump in advertising revenues, yet advertising agencies rarely view them as a valuable resource. David Benady reports on how the sector is thriving and increasing their market reach

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]