27 March 1997

Top Burnett executives quit after major losses

Leo Burnett’s president and chief executive, Bill Lynch, and vice-chairman Jim Jenness have resigned following a series of major account losses over the past year. Lynch and Jenness offered their resignations to the board at the agency’s Chicago headquarters, saying it was time to hand the agency over to leadership with a “different orientation”. In […]

GOLDSTAR’S 200m GAMBLE

Korean conglomerate Lucky GoldStar this week unveils the first phase of its 200m worldwide rebranding campaign to consumers. Armed with a new name – LG – and new ads, it plans to double its share of the UK electrical goods market. But is it be

Interlotto embeds down in UK

The InterLotto site is currently being promoted at the “UK National Lottery” site operated by Merseyside-based Richard Lloyd. The site, though giving information about the UK’s National Lottery operated by Camelot, directs visitors to gambling on the Liechtenstein lottery site. A spokesman for Camelot, which has no plans to launch Internet-based services to UK gamblers, […]

Top marketer quits PepsiCo snacks arm

Jill Hilliard, PepsiCo Foods International vice-president marketing for Europe, is leaving the company following a reorganisation of its marketing department. It is understood she will not be replaced. Hilliard is joining Oxford Corporate Consultants as a senior consultant. Prior to her last role at PepsiCo, Hilliard was new product development director for the Walkers snack […]

A lager which is like nautical sex

The old ones are always the best, as they say. Last week the Diary was sharing a drink with a cheerful beer marketing man when the conversation turned to that old workhorse of Scottish & Newcastle, the cheap and cheerful Kestrel lager. “Well, you know what they always used to say about Kestrel,” he says. […]

DIRECT INPUT

Technology gives direct marketers the chance to build individual relationships with their consumers, to find out what they want, and to meet those needs. As Judi Gehlcken reports, it is a chance they cannot afford to miss. Judi Gehlcken is chi

Whitbread hit by 1m legal claim

Whitbread is being sued by a specialist beer importer for 1m in a row over the trademark and distribution rights for its recently launched Boston Beer from Samuel Adams. Premier Worldwide Beers claims the national brewer infringed its existing contracts with the Samuel Adams microbrewery in Massachusetts, US. Premier says it had the sole importing […]

Eagle Star to partner BA in financial services…

British Airways is poised to an-nounce Eagle Star as the partner in its much-trumpeted financial services division. The division’s products will carry joint branding and will be sold to the public, not just to British Airways Executive Club members. Product details are not yet known but are likely to include household, motor, life insurance and, […]

Greene King’s Carling lager plans threaten Harp revamp

Greene King has dealt Guinness a blow by putting the UK’s leading standard lager, Bass’s Carling Black Label, on sale in its pubs alongside Guinness’ Harp. The decision by the Suffolk-based regional brewer comes despite Guinness’ decision to relaunch Harp with a stronger alcohol content and new advertising (MW January 17). A Greene King spokeswoman […]

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