27 March 2003

GUS moots £42m consolidation of Argos and Homebase accounts

Argos Retail Group is looking at the possibility of consolidating the media accounts for its Argos retail brand and the recently acquired Homebase DIY chain, together worth &£42.4m, into one agency. Both retail chains have called in auditors to assess their media accounts. Homebase uses PHD on its &£21m media buying and planning business and […]

Is the value market hanging by a thread?

Value retailer Matalan, troubled by profit warnings and management in-fighting, is symptomatic of a sector that is being squeezed out. By Amanda Wilkinson Matalan is at a crossroads. Once the darling baby of retail analysts and the City, the value brand has evolved into a troubled teenager, caught up in temper tantrums, and has yet […]

Marriott Hotels names commercial director

The Whitbread Hotel Company has appointed Tony Dangerfield to the newly created post of commercial director of Marriott Hotels, in a restructure of the chain’s marketing team. He joins Marriott from his position as managing director of Thistle Hotels’ managed hotels division. Dangerfield effectively replaces sales and marketing director Guy Parsons, who was promoted to […]

Campbell in marketing team clearout

Campbell Grocery Products is shaking up its marketing department, and axing a number of staff to make way for a raft of new arrivals. The exodus began soon after ex-Clairol marketer Tim Perman arrived at the company last year (MW August 22, 2002). Marketers who have left or are leaving include Homepride marketing controller Jon […]

Now turns to i-level for digital campaign

Online ad specialist i-level has been appointed by second generation low-cost airline Now to handle digital marketing. The agency will work closely with Rise, which is handling overall media strategy. The strategy is highly Web-centric, given the operational advantages that Now expects to gain in this area. I-level originally gained experience in this sector through […]

B’lowfish picks up £3.5m brief to reinvigorate Virgin Cola

B’lowfish Advertising has been appointed to handle a £3.5m marketing campaign designed to revive the fortunes of Virgin Cola. The appointment was made by Princes Soft Drinks, which now holds the marketing franchises for Virgin Cola. B’lowfish won after a three-way pitch overseen by marketing director David Patmore. The agency already handles online and ambient […]

New Balance to make Euro advertising debut

Athletics brand New Balance is launching its first integrated above-the-line campaign across the US and Europe. The move is unusual for the brand, which does not sponsor celebrity athletes and rarely uses above-the-line advertising – it will be the first time New Balance has used above-the-line marketing in the UK and Europe. The campaign, created […]

Big numbers are difficult to add up

I applaud the way Van Wagner has built up its business over the past few years and the site types and locations it has introduced, but I am fed up with this harping on about how much more effective its sites are than any other site type (MW March 13). What a surprise that its […]

Buyers more equal than sellers in e-commerce

The share prices of Ebay, Amazon and Yahoo!, the Web’s three biggest brands, have been on a roll in recent weeks. Amazon and Yahoo! have been coming back from fractions of their dot-com heyday heights, and Ebay, which never bombed out, is now valued at an awesome $27bn (&£17bn). The reason why investors kept their […]

Ultraframe appoints Helen Fothergill

Ultraframe, a conservatories manufacturer, has appointed former Manchester City Council marketer Helen Fothergill as marketing director. Fothergill was responsible for the integrated marketing of the 2002 Commonwealth Games at the council.

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