27 March 2008

Auntie oversteps commercial mark

The BBC is part of the fabric of our daily lives. Auntie is a uniquely British institution of which we are all proud as citizens (aka licence fee payers), viewers and listeners. The BBC also plays a unique role on the international stage, bringing (in the words of the Public Purposes from the BBC Charter) […]

Sporting chance for BBC and ITV

In a bid to retain its UEFA Champions League rights, ITV appears to have performed a sophisticated sleight of hand not latterly associated with the UK’s biggest commercial broadcaster. Much of the talk prior to the contract award had been around the BBC’s purported “all-out” bid to win the rights, having previously lost its FA […]

Top BA marketers roll up sleeves to clear T5 chaos

British Airways has been forced to draft its top marketers onto the shopfloor as part of the efforts to alleviate the chaos at Terminal 5. Tiffany Hall, BA’s head of marketing and distribution, and Stuart Beamish, head of loyalty, in charge of BA Miles and Executive Club, have joined volunteer teams helping staff working in […]

Stella, Hovis hype premium positioning as wheat soars

Inbev is hiking the price of Artois beer by 5p a pint, despite facing a continued year-on-year decline in volume as it struggles to maintain its premium positioning. The wholesale price hike encompasses both on and off-trade and is effective for stock deliveries made from April 28. Inbev attributes the increase to rising operating costs, […]

LG Electronics marketing chief leaves for Euro role

LG Electronics top marketer Mark Bernard is leaving the company after just over two years. A former Casio marketer to helped relaunch the brand for the youth market, Bernard will step down from LG at the end of the month to take up an unknown European marketing role.

New Balance adds Phd to roster ahead of relaunch

Athletics brand New Balance has appointed Phd to handle its global media planning and buying, as it prepares to undergo a major relaunch. The Omnicom-owned age­ncy joins sister agency BBDO on the roster. The appointment marks the first time the brand has commissioned a media or advertising agency. BBDO won the global creative business earlier […]

Absolute in pole position to buy Virgin Radio

Absolute Radio, a consultancy led by former radio industry executives, is understood to be the frontrunner to acquire Virgin Radio. SMG, the current owner of Virgin, is due to make an announcement at its annual results tomorrow (April 3). The company is thought to have made a cash offer of more than £60m for the […]

Irn Bru owner reports profits rise

AG Barr, the soft drinks company, has reported strong full year results despite poor weather last summer and increasing competition in the soft drinks market. The Irn-Bru-owner has posted pre-tax profits of £20.8m, a 27.4% increase. The company has attributed its positive performance to the stregthen of its core carbonate brands, including Iru-Bru, as well […]

Barcrest in mobile games venture

Barcrest, the gambling company, is rolling out a range of slot machine-style games for mobile phones after its parent company agreed an investment deal with interactive games developer Million-2-1.

ITV broadband chief leaves after 15 months

ITV managing director of broadband Annelies Van Den Belt is leaving the broadcaster after 15 months to join Russian online publishers Sup as managing director. Her departure comes ahead of a planned relaunch of the ITV.com portal. She is expected to join Sup in June and will oversee the internet company’s commercial strategy with a […]

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