When was the moment your industry changed? The Big Four supermarkets may look back and say that early 2014 was the moment they knew retailing as they knew it was over. Almost £3bn was wiped off the share values of the Big Four last week as they embarked on a new price war.
I see Lucy Tesseras’s point in her article ‘Understanding food labels’ and support healthy messaging on packs. However, there are a growing number of icons on packs these days. Eye-tracking studies tell us that consumers only take in three to four things on a pack at any one time. So if we’re asking them to […]
Of all the concepts in the marketing universe, the most important gift we give our organisations is market orientation. It’s the omega of our discipline because it challenges a manager to recognise the fundamental truth that a) consumers are the source of a company’s success, but that b) these consumers inevitably see the world very differently from the employees that work within the company and who devise the strategies aimed at those consumers.