AA raids Vodafone for Salmon replacement

The AA has appointed Vodafone’s Emma Kenny as its new marketing director after a six-month hunt for a replacement for Clare Salmon. Salmon, who was sales and marketing director, was promoted to managing director of the AA Financial Services business incorporating insurance and loans in December (MW December 11). Former Intel and Philips marketer Michael […]

Audi selects regional chief for global role

Audi has appointed Michael Renz as its global marketing chief after the departure of Michael Trautmann. Trautmann, who joined Audi two years ago from advertising agency Springer & Jacoby, is understood to be starting up his own agency in Germany. Renz was previously Audi regional director for Africa, the Middle East, Iran, Iraq, Asia Pacific, […]

Teaching group slams teen mags over sex content after PPA declines to intervene

Teenage glossies have again come under attack after being spared stricter controls on their editorial content, despite a high-profile campaign led by teachers against glamourising sexual promiscuity. The Periodical Publishers Association (PPA), the trade body which represents the magazine industry, has amended its code of conduct without tightening guidelines covering sexual subject matter in teen […]

Aquados challenges Finish with first brand extensions

Laundry products company Aquados is to add its first extensions to its core range with a raft of products in the dishwashing and household cleaning market. Aquados will launch a line of soluble dishwashing powder sachets to challenge the market dominance of Reckitt Benckiser’s Finish brand this summer. Like Finish, Aquados will offer a “3-in-1” […]

AMV scoops £11m Norwich Union brief

Norwich Union has awarded its £11m brand, life and pensions advertising business to Abbott Mead Vickers.BBDO (AMV) after a final contest against Fallon. The move consolidates all the insurer’s advertising with AMV, which already held the £7m a

Internet bank Egg launches second, blue credit card

Internet bank Egg is launching a second, blue credit card, its first new product since it was put up for sale by parent Prudential earlier this year. Until now, Egg has only had a single, green, credit card, which has been the mainstay of its business attracting 2.8 million customers since its launch in 1998. […]

Weight Watchers to offer low-carb option

Slimming brand Weight Watchers is to give in to pressure from low-carbohydrate diets, and other food manufacturers, with the launch a range of low-carbohydrate ready meals this autumn. The range, which will be made under licence by Heinz, will aim to offer more choice to followers of reduced-carbohydrate diets, such as Atkins or South Beach. […]

Aquados challenges Finish with first brand extensions

Laundry products company Aquados is to add its first extensions to its core range with a raft of products in the dishwashing and household cleaning market. Aquados will launch a line of soluble dishwashing powder sachets to challenge the market dominance of Reckitt Benckiser’s Finish brand this summer. Like Finish, Aquados will offer a “3-in-1” […]

Homebase in marketing reshuffle

Homebase has promoted head of in-store communications and promotions Ruth Benford to head of marketing communications, reporting to marketing director Ajay Kavan.

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