They’ve done it again! Three years after the 2012 logo united the country in disappointment, Locog – the organisers of the London Olympics – delivered another body blow for British design last Wednesday.
A friend of mine who came over for dinner last weekend told me that he had just emailed a message of support to British Airways chief executive Willie Walsh. The email, which read “Keep on fighting and don’t give an inch”, will have landed in Walsh’s inbox the day before the first of these five-day […]
Although I am a vegetarian, I began to ask whether McDonald’s has seen the light? The brand knows there is an ever-growing spotlight on production methods and that it can’t suddenly shed its “junk fast food” image with a fancy ad and some clever PR.
Online journals will thrive if they take on board and embrace the inevitable surge of the advertiser being the funder.
Prophet’s own annual study on corporate brand reputation, which surveyed 4,600 consumers in 2009, showed that in the fast food industry, being perceived as a company that actively contributes to its local communities, gives money to good causes, and is socially and environmentally responsible is a key driver to purchase and recommendation.
As sponsors at the FIFA World Cup will prove, the medium’s success is based on its ability to engage with consumers through their passions; in this case, football.