27 November 1997

Bupa recruits top marketer

Healthcare insurer Bupa has appointed marketing consultant Pat Stafford as its new UK marketing director, following Bruce Tranter’s controversial resignation last month (MW October 2). Stafford, who has been working on a consultancy basis with Bupa, is a former senior marketing executive with British Airways and Mars. On January 12 next year she will take […]

Charities slate affinity cards

Nearly half the charities which raise money through affinity credit cards will dump the partnering bank once their contact has expired, says a survey. Affinity cards carry the brand of a fundraising organisation and are intended to generate loyalty for that organisation. Nearly a quarter of charities feel the banks fail to market the card […]

Zebra grabs Electrolux’s 5.5m brief

Electrolux has appointed Zebra Media to its 5.5m media planning and buying business, centralising what has been a series of fragmented accounts. The win is the first since the joint-venture media planning buying agency Zebra launched in April. Zebra is a joint venture between Leagas Shafron Davis and Zenith Media. The win follows a pitch […]

BBC Worldwide finalises revamp

BBC Worldwide has finalised a radical restructure for the UK which puts individual magazine publishing directors in charge of extending brands and personalities into other formats. The shake-up by managing director Peter Phippen means the end of the consumer products division, which focused on book, video and spoken word publishing for all BBC properties and […]

Ofgas urged to curb Eastern Natural

Sue Slipman, director of the Gas Consumers Council, is calling on the regulator Ofgas to suspend Eastern Natural Gas from signing any new customers after the GCC was swamped with complaints by consumers whose gas supply had been wrongly transferred to Eastern. Scotland and the North-east of England opened to free gas supply competition at […]

Coke revamps Santa Christmas packaging

Coca-Cola has designed new packaging for Christmas, which features Santa Claus once again. The “beard and red-and-white coat” image of Santa was created by US artist Haddon Sundblom. Sundblom’s pictures, commissioned by Coca-Cola between 1931 and 1966, are credited with helping create the modern image of Father Christmas. One of the paintings was featured on […]

BT and BA hit by poor press, survey reveals

BT and British Airways had more negative press coverage than any other British companies over the past quarter, according to Presswatch, a survey which assesses the quality of press coverage of 1,320 companies. BT was the most slated, with a negative rating of -2,545. Also lurking at the bottom of the table was BA with […]

Manning Gottlieb wins 2m Sacla account

Manning Gottlieb Media has picked up the 2m media planning and buying for Italian pasta sauce company Sacla. BBJ, which has handled media for Sacla since its launch in the UK five years ago, repitched for the company’s business along with John Ayling & Associates and BJK&E. It is understood that MGM will start on […]

LVB Draft scoops Mercedes

LVB Draft Worldwide is understood to be spearheading a direct marketing drive for Mercedes-Benz Germany across Europe, worth up to 20m. The agency is believed to have pitched against WWAV Scotland and Ogilvy One, although Ogilvy One denies it took part in the pitch. The brief is to train both the client in Germany and […]

DoH highlights suicide with new ad campaign

Days after the suicide of INXS star Michael Hutchence, the Department of Health is launching an advertising campaign to tackle depression and lower the suicide rate in the UK. A pilot press, cinema and radio campaign will be launched on December 15 in the Manchester region. After a trial, the campaign may be ex-tended nationally […]

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