27 November 2003

…and relaunches Horlicks – for kids

GlaxoSmithKline (GSK) is planning to extend its Horlicks brand into the children’s market, in an attempt to take on the main drinking-chocolate brands. Three new flavours, including chocolate and strawberry, in single-sachet packs are planned. There will also be new packaging, using animal characters. It is understood that the products will promote the overall brand […]

GSK restructures global marketing…

GlaxoSmithKline (GSK) has promoted its European marketing chief to head its global consumer healthcare operation, as part of a worldwide restructure of the company. John Clarke, president of GSK’s European consumer healthcare business, will be given the role of president of a newly created global marketing division, known as the “futures” team, from January. Marketing […]

GSK restructures global marketing…

GlaxoSmithKline (GSK) has promoted its European marketing chief to head its global consumer healthcare operation, as part of a worldwide restructure of the company. John Clarke, president of GSK’s European consumer healthcare business, will be given the role of president of a newly created global marketing division, known as the “futures” team, from January. Marketing […]

Wembley Stadium director takes up FA marketing reins

The Football Association has appointed Wembley National Stadium marketing director Jonathan Hill to head its marketing team. Hill replaces director of marketing and communications Paul Barber, who was ousted by chief executive Mark Palios last week following a reshuffle of the organisation’s marketing department. The FA’s marketing will be divided into two divisions – commercial […]

Mobile giants remain muted about car ban

Leading mobile phone companies have decided not to develop public-service campaigns to promote awareness of the law regarding the use of mobile telephones while at the wheel, which came into force on December 1. O2 is understood to have looked at executions from its advertising agency, Vallance Carruthers Coleman Priest for a “Don’t call and […]

MW launches ViewPoints

Marketing Week is launching Viewpoints, a freestanding supplement containing thought-provoking essays written by leading industry figures. The first issue, out this week, focuses on design and brand consultancy.

Marketing Society changes membership requirements

The Marketing Society is to change its membership criteria to an “invitation only” scheme in an attempt to revamp itself as an “exclusive” organisation for senior marketers. The move means the society will close its membership to new marketers until early next year. The revamp of the organisation follows the appointment of Hugh Burkitt to […]

Goodwill hunting

‘Free gift’ tends to get shoppers clamouring but offer them the chance of a charitable donation and the goods stay on the shelf.

Former Starcom exec to arbitrate on ITV disputes

Ofcom has appointed former Starcom Motive vice-chairman David Connolly as the adjudicator responsible for ruling on disputes between the advertising community and the merged Carlton and Granada. Connolly will rule on disputes arising out of the operation of the contract rights renewal (CRR) remedy that is being put in place to protect advertisers and their […]

Data is the base of our success

Like it or not, all consumers are individuals and are increasingly not only beginning to expect to be treated as such, but are demanding it (Factfile, MW November 13). This has led to a plateau in advertising spend and a significant increase in investment in direct marketing. The latest figures from the Direct Marketing Association […]

Family creates launch campaign

Family has created the £1.75m launch campaign for online poker site, PokerRoom.com. Family was appointed to the account following the demise of Faulds in September.

Britannia hands ad business to McCann

Britannia Building Society has moved its £9m advertising business out of Walsh Trott Chick Smith (WTCS) and into McCann-Erickson Manchester without a pitch. Both agencies have been working together after McCann-Erickson Manchester won the building society’s below-the-line business last year. McCann will now be responsible for all Britannia’s advertising and promotional activity. The move follows […]

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