27 September 2001

Digest

The Mirror has produced a student edition in association with the National Union for Students, to be distributed to colleges for Fresher Week.

Christianity – a marketing revelation

While agreeing with much of what Andrew Finan had to say about Jesus Christ being a very effective marketer and communicator (MW last week), I disagree with his criticism of our 1999 “Che Guevara” campaign. It was not “dangerous, in that it equated a person whom some see as a terrorist with Christian values”. We […]

Monsoon to award account to Partners BDDH

Partners BDDH is tipped to pick up the creative account for high street clothing retailer Monsoon after a two-way pitch against Archibald Ingall Stretton. The agency will handle the fashion retailer’s first above-the-line advertising campaign for three years. It is understood that the brief, worth over £1m, is to look at ways of revamping Monsoon’s […]

Digest

Guinness UDV has shortlisted Delaney Lund Knox Warren and incumbent agency BBH for its £3m Gordon’s Gin creative account. A decision is expected in two weeks.

Digest

Walt Disney Records Worldwide and Disney Music Publishing has promoted Luigi-Theo Calabrese to president. He was previously senior vice-president of Walt Disney Records Europe, Middle East and Africa.

Nike poaches Vitra chief for global post

Sportswear company Nike has appointed the global marketing director of European furniture firm Vitra International, Ben Watson, to the newly created role of global apparel brand creative director. Watson will be responsible for developing and co-ordinating a “global creative vision” for Nike’s global apparel image, and work alongside marketing, advertising and retail teams. In his […]

Philips rolls out vacuum cleaner range

Philips Electronics’ domestic appliances and personal care division is planning to re-enter the UK vacuum cleaner market after an absence of six years. The new range of Philips vacuum cleaners – called the Specialists – will be launched this month to independent retailers and department stores, and will be available in high street stores, such […]

Digest

The BBC has appointed Ilse Howling as head of marketing and communications for its digital offering. Formerly head of marketing operations, Howling will look at the role the BBC plays in the digital arena.

CIM/Marketing Rewards shows pay increase slowdown

This year’s pay increases for marketing professionals are lower than predicted and are set to continue dropping over the next 12 months. According to the latest Marketing Rewards survey drawn up in partnership with the Chartered Institute of Marketing (CIM), the average pay rise is 4.5 per cent, slightly lower than the five per cent […]

McCann-Erickson awarded HSA brand awareness brief

Healthcare cash benefits provider HSA has appointed McCann-Erickson Bristol to develop a multi-million pound brand advertising and direct-response TV campaign in a bid to increase brand awareness. The campaign will break in November, supported by direct response inserts and PR activity. HSA sales and marketing director Chris Harrison says: “Although HSA covers 2.5 million people, […]

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