27 September 2007

TBWA scoops 20m Unibet account

Unibet has appointed TBWALondon its 20m pan-European advertising account after a two-way pitch against WAVV Rapp Collins. It is understood that Ogilvy Advertising and Euro RSCG London were knocked out at an earlier stage.

Mattel hands Carat 250m media business

Mattel has appointed Carat to manage its 250m global media planning and buying business following a two-way pitch against incumbent Mindshare. ZenthOptimedia was knocked out at an earlier stage.

Gunners broaden their range

With its spectacular new stadium, soaring turnover, match-winning prowess and army of fans, Arsenal is now the biggest football club in the UK. But as Matthew Gorman reports, developing its brand at home and abroad is now as big a priority as the players’ performance on the pitch

Brand cameron in the cold

As a General Election looms, the Conservatives are in such dire straits that even advertising agencies are snubbing leader David Cameron. Sonoo Singh discovers the Tory brand is regarded as a lost cause because the party remains unclear about exactly what it stands for

ITV chief Rupert Howell takes on "unjust" critics

Rupert Howell, the incoming managing director of brand and commercial at ITV, has hit back at critics who have branded him a commercial chief with no TV sales experience. Howell, who joins the broadcaster next month, has turned on critics who have questioned his lack of programming, TV or airtime experience in an exclusive interview […]

CBS Outdoor tests HD digital ads

CBS Outdoor is piloting a new form of digital advertising that will see high-definition images projected on the walls opposite train platforms. It will launch on Friday (October 5). The Cross Track Projection system will be installed at Euston tube station for the five-week trial. The company is planning roll out the technology in 24 […]

Danone loses UK head of marketing

Danone UK marketing director Martin Theiss has left the company, and has been replaced by Danone France head of health, Francois Rillet. Rillet, who has already taken over the role, will be responsible for the company’s dairy brands, which include Actimel, Activia, Shape and St Ivel. He was appointed head of health at the start […]

Moneysupermarket hunts agency for major launch of online brand

Moneysupermarket Financial Group is in talks with a number of undisclosed agencies over advertising for a “major” product launch. It is understood the launch is scheduled for January. The review is in early stages, but agencies have been approached about the new brand by the company, which owns price-comparison site moneysupermarket.com. It is thought the […]

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