What’s the price of a rumour? In the case of Facebook, it’s a whopping 9 per cent fall in shares. The social network was hit by a false story this week, claiming that users’ old private messages were appearing publicly on their Facebook Timelines. As the rumour swept the world via Facebook itself and Twitter, it took a financial toll on the social network.
You’d have thought social media departments would have learned their lesson by now. Whenever you run a Twitter campaign that asks consumers to complete the sentence “I love Brand X because…”, all it usually achieves is an avalanche of eager piss-taking from bored consumers keen to offer their mates a giggle and give marketers the kicking that they are deemed to deserve.
While I strongly believe in the ‘simple power of benefits’ I would take issue with the idea that a cash reward has a similar effect. Although the phrase ‘cash is king’ is often heard, it is widely recognised among motivation and reward specialists that simply adding £X to an employee’s salary where it will more […]
Should chief marketing officers really aspire to be CXOs? That stands for chief experience officer, although it is perhaps more often called chief customer officer. There are currently very few CXOs at brands – although they do appear at agencies – but the chief customer officer job title is slowly creeping into organisations.