28 April 2005

McCain to launch ‘deli’ snack range

McCain Foods is gearing up for the launch of a major sub-brand aimed at moving the frozen-food brand into the upmarket convenience and eating-out sector. McCain Deli-Select, which is due to be launched at the end of this year, is a range of premium delicatessen-style hot sandwiches. It is understood that it will be supported […]

FCB beats two to Heal’s ad business

FCB London is understood to have won the advertising account for contemporary furniture and home accessories retailer Heal’s. Leagas Delaney and Vallance Carruthers Coleman Priest are also believed to have pitched for the account. It is thought that incumbent DDB London, which has held the business for nine years, did not repitch despite being invited […]

British Film Magazine launches

British Film Magazine, a title aimed at both consumers and the film industry and published by Excellence In Media, launches this week with a sales target of 50,000 copies.

Co-op financial arm hunts for direct marketing agency

Co-operative Financial Services (CFS) is looking to consolidate its below-the-line activities by appointing its first lead direct marketing agency. The Manchester-based financial services company is speaking to agencies and expects to conclude the review within two months. The group was formed in April 2002 to bring together the Co-operative Bank, the Co-operative Insurance Society (CIS) […]

Campaigners round on ‘racist’ Unilever ice cream lolly

Unilever’s Swedish ice cream subsidiary, GB Glace, has come under fire from local race relations activists and anti-Nazi groups over two of its products. Swedish civil rights lobby group the Centre Against Racism (CAR) has attacked GB Glace for a marketing campaign supporting its new Nogger Black lolly. The product is a variant of the […]

EDF Energy rebrands business arm

Electricity and gas supplier EDF Energy has taken a first step towards uniting its three businesses, London Energy, Seeboard Energy and SWEB Energy, by rebranding its major business arm. The company’s large business customers, including Tesco, Royal Mail, Thames Water, Southern Water and the Metropolitan Police, were previously supplied by one of the three companies, […]

Latest from Marketing Week