28 August 1997

Regional offices best serve needs of industry

The prosperity of the North is proving a useful foundation for regional offices, which, according to Andy Jonesco, are much better equipped to service the specific needs of regional clients. Andy Jonesco is group advertising director of Expres

The secret of a good relationship

Forging successful links between brand and customer is a core part of marketing. But companies must spot the type of relationship their customers actually want, and monitor how it develops. Alan Mitchell provides advice on establishing and mai

Big trouble in store for the Tesco bikers

Supermarket chain Tesco wants to be everybody’s friend, but may end up being accused of double standards. On August 8, the chain put out a release saying it was linking up with the RAC to provide customers and staff with the ultimate in customer service”, a free vehicle recovery service for those unfortunate enough to […]

GAME, SET AND MATCH

Nike has become synonymous with the world’s top sports stars – giants such as Michael Jordan and Tiger Woods promote its famous ‘swoosh’ logo. It has out-played rivals Reebok and Adidas, and now it wants to ‘own’ sport – controlling the lucrat

Tesco under fire for selling cheap Adidas

Hector, the Inland Revenue’s cartoon tax inspector, will return to television from next Monday to highlight the approaching deadline for self-assessment. The campaign, through Leagas Shafron Davis, includes four TV ads, radio commercials featuring voiceovers from TV stars Dale Winton and Gayle Tuesday, as well as bus advertising. The TV executions will feature the bowler-hatted […]

GAME, SET AND MATCH

Nike has become synonymous with the world’s top sports stars – giants such as Michael Jordan and Tiger Woods promote its famous ‘swoosh’ logo. It has out-played rivals Reebok and Adidas, and now it wants to ‘own’ sport – controlling the lucrat

Shaven haven for advertisers

I recently noticed a man sitting on a bus with the word “Nike” and its “swoosh” trademark shaved into his hair. Is this a recognised form of new media, and if not, why not? I think we should be told. MA Richardson Birmingham

Tesco under fire for selling cheap Adidas

Hector, the Inland Revenue’s cartoon tax inspector, will return to television from next Monday to highlight the approaching deadline for self-assessment. The campaign, through Leagas Shafron Davis, includes four TV ads, radio commercials featuring voiceovers from TV stars Dale Winton and Gayle Tuesday, as well as bus advertising. The TV executions will feature the bowler-hatted […]

Shaven haven for advertisers

I recently noticed a man sitting on a bus with the word “Nike” and its “swoosh” trademark shaved into his hair. Is this a recognised form of new media, and if not, why not? I think we should be told. MA Richardson Birmingham

Heading for a higher plane

Air travellers are an attractive market – often young, wealthy, and a captive audience. Media opportunities, as Stephanie Bentley explains, are plentiful.

Barclay Bros buy Sunday Business

The newspaper Sunday Business has been bought out of receiver ship by European Press Holdings, which owns The European and The Scotsman. EPH, which is owned by media moguls the Barclay Brothers, says it will continue to publish a Sunday paper aimed at business readers. The title was bought for an undisclosed sum from the […]

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