BBC Worldwide and Tesco Personal Finance are to launch a customer title, On the Road. The first issue of the quarterly magazine will be out in November.
The Guardian is to carry a music CD featuring Coldplay, Radiohead and other bands on September 6, produced in association with Oxfam. The Big Noise CD supports the international Make Trade Fair campaign.
I read with interest the article on measuring brand performance (MW July 24). The issue of brand measurement is a complicated one, and for many organisations continues to be an ongoing battle to define “true” brand measurement. While I recognise that there is a lot riding on brand success, there is not, and probably never […]
Martin Dawe Brand Design has been appointed by toy manufacturer Tomy to create an identity for its new Micro Babies product to carry across all packaging and point-of-purchase material.
Powergen has teamed up with Tesco Clubcard to offer customers one point for every £1 spent on gas and electricity.
4Creative, the agency formed to work with Channel 4 businesses and external clients, is to create and produce a sponsorship campaign for npower.
PZ Cussons is to launch a budget range of bath liquids under its premium Imperial Leather range to compete with lower-priced products such as Sara Lee’s Radox. Called Bubble Moments, the launch represents a considerable change in strategy for Imperial Leather, which has been marketed on its aspirational qualities for over 70 years. The Bubble […]
The line between comedy and marketing is a fine one indeed, a fact that the hierarchy at EHS Brann seems to be all too aware of, as the company recently sent ten of its staff on an eight-week stand-up comedy course. One man had to go a step further into tragedy though, as creative director […]
McCann-Erickson Worldwide has won Cadbury Schweppes’ $60m (£38m) chewing gum and mint account. The confectionery giant is understood to be planning to develop this side of its business.
Tissues giant Georgia-Pacific has been rocked by its second senior marketing departure in less than a year, following the resignation of top tissues marketer Andy Davis. Davis, who was marketing controller at the company, was responsible for marketing Georgia-Pacific’s tissue and kitchen roll brands, which include Thirst Pockets and Le Box. His resignation follows the […]
The Rugby Football League has signed the Department of Transport’s ‘Think! Road Safety’ campaign as a sponsor for the Great Britain team, in a one-year, six-figure deal.
Euro 2004 event sponsors Coca-Cola, Carlsberg, McDonald’s and JVC will also appear as broadcast sponsors of ITV’s coverage of the event. The deal has been negotiated direct with UEFA as part of the event sponsorship contract, and not with Granada Enterprises.