28 August 2003

No single rule for measuring

I read with interest the article on measuring brand performance (MW July 24). The issue of brand measurement is a complicated one, and for many organisations continues to be an ongoing battle to define “true” brand measurement. While I recognise that there is a lot riding on brand success, there is not, and probably never […]

Tomy appoints Martin Dawe Brand Design

Martin Dawe Brand Design has been appointed by toy manufacturer Tomy to create an identity for its new Micro Babies product to carry across all packaging and point-of-purchase material.

Cussons attacks Radox with cheaper bubble bath range

PZ Cussons is to launch a budget range of bath liquids under its premium Imperial Leather range to compete with lower-priced products such as Sara Lee’s Radox. Called Bubble Moments, the launch represents a considerable change in strategy for Imperial Leather, which has been marketed on its aspirational qualities for over 70 years. The Bubble […]

Would you let him entertain you?

The line between comedy and marketing is a fine one indeed, a fact that the hierarchy at EHS Brann seems to be all too aware of, as the company recently sent ten of its staff on an eight-week stand-up comedy course. One man had to go a step further into tragedy though, as creative director […]

Top tissue marketer quits Georgia-Pacific

Tissues giant Georgia-Pacific has been rocked by its second senior marketing departure in less than a year, following the resignation of top tissues marketer Andy Davis. Davis, who was marketing controller at the company, was responsible for marketing Georgia-Pacific’s tissue and kitchen roll brands, which include Thirst Pockets and Le Box. His resignation follows the […]

Euro 2004 sponsors appear in ITV coverage

Euro 2004 event sponsors Coca-Cola, Carlsberg, McDonald’s and JVC will also appear as broadcast sponsors of ITV’s coverage of the event. The deal has been negotiated direct with UEFA as part of the event sponsorship contract, and not with Granada Enterprises.

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