28 August 2008

Twitter launches ad initiative

Twitter, the micro-blogging site, has launched a new application that will pay users for display ads on their profiles. Users will be paid according to how many hours the ad is kept on their homepage. The platform, which has been developed on Twitter’s open platform, will allow users to post blogs inviting advertisers to buy […]

The sound of radio silence

When Channel 4 won the licence for the second national commercial multiplex in July last year, the excitement across the radio industry was palpable. The widely expected win by 4Digital Group, a consortium that also includes Bauer Media, UTV and Carphone Warehouse, was lauded as a much needed shot in the arm for the commercial […]

Jonathan Durden: How recessions can be good for you

Were all aware that a nasty recession is beginning to bite and predictions of doom and gloom are widespread. However, just as war, terrible though it is, can accelerate technology, an economic downturn has its constructive effects on business. Benefits include the culling of weak products through survival of the fittest. In turn, innovation becomes an even more urgent priority to stimulate fresh growth.

Jim Beam and Edrington form new sales alliance

The Edrington Group, the makers of Famous Grouse, has formed a new sales and distribution alliance with Beam Global, the owner of Jim Bean brand, to help grow their brands in key markets across the world. The move has been prompted by Pernod Ricard’s decision to remove its newly acquired Vin & Sprit (V&S) brands, […]

Cadbury reduces support for sharing lines after sales dip

Cadbury is understood to be reducing support for its range of sharing products, including Snaps and Cadbury Melts, after they failed to make an impact with consumers. It is understood the confectionery manufacturer will now focus its support on Dairy Milk and Trident. The company had hoped to create an “indulgent sharing” category with the […]

Former Chrysalis chief returns to radio

Phil Riley, the former chief executive of Chrysalis Radio, has been appointed chairman of Reciva, the internet radio manufacturer. The appointment comes as it completes a round of fundraising ahead of expansion in the UK and internationally. It is the first role that Riley has held since leaving Chrysalis last year following its sale to […]

DSG reports 7% sales dip

DSG International, the owner of Currys and PC World, has seen a 7% decline in sales over the first quarter of its financial year. The retailer says it is planning to revamp stores but is not expecting a recovery before 2010. It says that sales of computer equipment in the UK fell by 12% over […]

Motorola appoints ex-BT Vision man as marketer

Motorola has appointed former BT Vision sales director Simon Collinson as director of marketing strategy for Europe, Middle East and Africa. The move comes as the company boosts its marketing team with up to 15 new roles. Collinson’s appointment is part of a wider restructure of the handset manufacturer’s marketing team. It has already poached […]

EasyJet brand head Simmons moves on

Paul Simmons, head of brand marketing at easyJet, is leaving the budget airline. It is understood that Simmons has a new job in Dubai, but it is unclear what it is. It is not clear whether the airline is seeking a replacement for Simmons or who will handle his responsibilities in the meantime. Simmons joined […]

Former BT chief joins Alcatel-Lucent

Alcatel-Lucent, the French telecoms company, has appointed former BT chief executive, Ben Verwaayen as its new chief executive. The company hopes Verwaayen’s appointment will help to streamline the struggling phone company. He replaces Patricia Russo, who is leaving the company. Alcatel has also appointed Phillipe Camus, a former joint chief executive of European Aeornautic Defense […]

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