28 December 2006

Community news values

Regional newspapers are adapting to the digital age by offering their readers news when, where and how they want it, and it’s paying off, says Lynne Anderson.

A little less Soul, but Nitro aims for new digital life

That the two remaining founders of Soul should leave the agency 18 months after its acquisition by Nitro should not, perhaps, have been a surprise. Rumours had been circulating about Nitro London managing director Bruce Crouch for months. There were suggestions that Crouch, father of Liverpool and England footballer Peter, was leaving to become his […]

Indian bid bodes well for Vodaphone

Vodafone’s pursuit of India’s Hutchison Essar is being seen by some as a sign of renewed confidence at the world’s leading mobile phone operator after a turbulent 2006. The company has confirmed it is considering making a bid for a controlling stake in Hutchison Essar, which is the fourth-biggest operator in India – the world’s […]

Top tips for the year ahead

Who will be the stars of 2007? Last year belonged to Marks & Spencer, but the next 12 months could see several big names shine just as brightly. Here we take a look at some of the likeliest contenders hoping to make their mark during the coming year.

Npower price attack on British Gas risks backlash

Energy provider npower is launching a campaign attacking British Gas for hiking its prices, only days before it increases its own prices by 40%. The RWE-owned utility company wants to turn the heat up on British Gas with the roll-out of a campaign which starts next week to coincide with British Gas raising the prices […]

Burger King appoints Kerry Foods marketer as UK chief

Burger King is boosting its marketing team with the appointment of Sarah Power as its top UK marketer. She took up the role this week. Power, who joins as senior marketing manager for northern Europe, will oversee the implementation of all UK advertising and marketing. She will also be responsible for ensuring it is aligned […]

Universal nets 5m Codemasters brief

Universal McCann is understood to have won the 5m planning and buying business for video games publisher Codemasters and is tipped to win the pan-European business for stationery brand, Sandford.
The Codemasters business was held by MJ Media and it is not clear if the agency repitched for the business.

Alfa poised to move 50m task into Y&R

Alfa Romeo is poised to move its 50m pan-European advertising account into the Young & Rubicam (Y&R) network, ending months of speculation about its 18-year relationship with fellow WPP agency United.

Fight over Browns green levy

Ryanair chief executive Michael OLeary is gearing up to fight Gordon Brown over air passenger duty after refusing to pay the Treasury 2m of back-dated taxes.

Sky Plus readies itself for rivals’ services

BSkyB is launching a series of changes to its Sky Plus service including allowing users to set their boxes remotely. The changes will be introduced later this year. It is also offering a range of on-demand programming available through the personal video recorder (PVR) ahead of new services launching from BT Vision and Freeview PVR […]

Latest from Marketing Week