28 February 2013

Ineffectual ideas shackle agencies


Well done Thinkbox and Lara O’Reilly for highlighting the absolute necessity for brand marketers to stop trying to use outdated, ineffectual and pointless methods of creative prediction that shackle their agencies to the ‘mast of mediocrity’ and deprive their shareholders of substantial additional value.

Cutting the cloth in style


As Morrisons gets ready to launch its own clothing range and John Lewis hails its Somerset by Alice Temperley line a success, Marketing Week looks at the in house brands that are beating the downturn.

How to plan a successful career

Secret Marketer

One of the consequences of being in this game for a while, apart from becoming a little cynical about the latest ideas (see last week’s column), is that people come to you for advice – you become a wise old sage of the industry.

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