28 January 1999

C&A to axe 500 staff and 9 stores

C&A is the latest chain to reveal the grim picture of high street clothes retailing with the announcement that it is closing nine of its 110 stores with the loss of more than 500 jobs. The latest cuts come on top of news last autumn that the chain was closing six stores and axing 160 […]

Group Therapy

Companies seeking information on how target markets experience their brands, products or services are increasingly likely to call in focus groups. Individually unremarkable, the members of these groups come together to form a critical mass apparently invested with folk wisdom and highly prized insights. However, marketers are realising that focus groups suffer the usual problems […]

Osprey takes lead GM van role with 11m win

Osprey has ousted the InterPublic Group to take lead status on the Vauxhall/Opel van business, after winning the 11m account for the pan-European launch of the Movano. Osprey has handled creative work on vans for General Motors’ UK brand Vauxhall for some time, but IPG held the lucrative business for the equivalent Opel brand in […]

Digests

Bupa International has appointed Bill Ward director and general manager and Peter Saunders has been appointed head of international sales. Scrumpy Jack has signed a 5m deal to sponsor the England Cricket team over four years and the 1999 Cricket World Cup. Ericsson has appointed three new marketers for its UK office. Young & Rubicam […]

EMAP Metro axes film title Neon

EMAP Metro has axed its niche film magazine Neon. The final issue will be in February. The title launched in Spring 1997. The closure swiftly follows the launch of Heat, the division’s weekly entertainment magazine. But Jerry Perkins publishing director of music and entertainment titles denies the new magazine had anything to do with Neon’s […]

Tangled in the net

If there’s one business which typifies the challenges and opportunities of integrating the Internet into the heart of operating your business, it is Federal Express. Customers worldwide can order parcel collection, make payment, and even track the progress of their package to its destination through the Internet. By allowing customers to view its IT systems, […]

CIA adds slice in stalled DaimlerChrysler review

DaimlerChrysler is expected to retain its existing media arrangements virtually intact after the review of its 1bn media account, according to sources close to the business. CIA Medianetwork and Bozell Worldwide appear to be in line to land an additional slice of business, but the expected consolidation of the media for the Mercedes and Chrysler […]

Tempus fugit for Ingram in Italy?

The resignation of two executives in an Italian company would barely raise an eyebrow in this country under normal circumstances. But the news which has recently hit CIA Italy is creating ripples, and gives a big clue about events behind the scenes at the UK-based media company. Two weeks ago, Giulio Malegori, former director of […]

Can marketing save falling retail giants?

Marks & Spencer’s recent announcement that it is to recruit a marketing team from outside its closely-guarded walls rang alarm bells with industry observers. The chain’s sudden fall from grace, following its dire trading and a profit warning,

Rivals call a halt to competition

Rivalry between advertising agency groups and management consultancies appears to be moving towards a truce as agencies identify new opportunities to expand and improve their own brand management service. The encroachment of consultancies into agency territory has been well documented. In an attempt to generate additional revenues from outside their core competencies, many consultants sought […]

The State moves into sponsored TV

Government departments are making an unprecedented move into TV sponsorship and programme production, which could see the army funding a show about life in the forces or the Department of the Environment sponsoring relevant programmes. Samantha Mercer, head of sponsorship and promotions for the COI, says: “We are looking at sponsorship propositions for our government […]

Lufthansa’s dodgy taste in muzak

Callers left hanging on the telephone are frequently subjected to an endless loop of dreadful “muzak” which can be irritating at the best of times. But imagine, if you will, the alarm caused to an unsuspecting punter when he dialled the German call centre of Lufthansa airlines. The choice of tune could well have lost […]

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