I expect the next few months to produce some fairly painful marketing. The three main political parties have effectively kicked off their campaigns and the only good thing I can say about the forthcoming general election is that one way or another, the whole miserable process will probably be over by 7 May.
Conservation charity The Aspinall Foundation is launching a three-month trial to promote its pre-paid cards across an affiliate marketing platform.
Marks & Spencer has been criticised after its adverts for alcohol appeared on a website targeting young girls.
The Secret Marketer’s column on the true cost of hiring a new manager also created debate. The article can be found here
The research note from Deutsche Bank underlining how important it is for marketers and the City to engage in dialogue prompted great interest. The original story can be found here and below is one of the comments:
Standard Life has appointed former Experian and Barclays marketer Bruce Kelsall as marketing director for its UK business.