LG Mobile in Fulham FC partnership

LG Mobile has signed up as the first official partner of Fulham Football Club in a two-year deal worth close to £1m. LG becomes the official mobile handset partner of the club and parent LG Electronics the official consumer electronics provider. The deal is LG’s second with a Premiership club after it signed a similar […]

Diageo follows rival into a flavoured rum revival

Diageo has launched a coconut-flavoured liqueur called Parrot Bay in an attempt to pull consumers into the flavoured alcoholic beverages (FABs) market. Parrot Bay – made from a blend of Caribbean rum, spirit and coconut flavours – has an alcohol-by-volume rating of 20 per cent. Already successful in the US, it is being test-marketed in […]

Princes relaunches Crisp ‘n Dry cooking oil

Princes Foods is to bring cooking oil Crisp ‘n Dry back to UK television screens as it prepares to relaunch the brand and revive its once-iconic status. Princes has not appointed an agency to work on the advertising, but will initially revive the “kitchen-towel test” in its marketing communications. However, it is likely that the […]

Clear Channel merges sales across formats

Outdoor media owner Clear Channel is to merge its Adshel and billboards sales teams in an attempt to capitalise on a growing trend towards cross-format campaigns. The two teams will be restructured into four groups: three covering specialists Posterscope, Kinetic and Helix, and one to focus on “non-standard” formats such as Connect, its phone-box advertising […]

LG Mobile in Fulham FC partnership

LG Mobile has signed up as the first official partner of Fulham Football Club in a two-year deal worth close to £1m. LG becomes the official mobile handset partner of the club and parent LG Electronics the official consumer electronics provider. The deal is LG’s second with a Premiership club after it signed a similar […]

ASA backing for L Word imagery

The advertising watchdog has not upheld complaints against the most controversial non-broadcast ad this year. The Advertising Standards Authority (ASA) received 650 complaints against a poster campaign for The L Word, a show about lesbian friends in Los Angeles. The posters feature photographs of women’s bodies from chest to thigh wearing only knickers and covered […]

Durex adds to the thrill

SSL’s expansion into sex toys – its most significant move over the past few years – could fuel interest from potential bidders. By Sonoo Singh

No more need to bottle up your multilingual dreams

While HSBC prides itself on its worldwide local knowledge, poster ads and television commercials aren’t the sort of thing a traveller can pop in his pocket. Gifts company Special EFX has come up with a much more practical way of ensuring that, when in Rome, travellers are able to do as the Romans do. Its […]

Nectar is still helping with cross-pollination

I would like to refute key points in David Miller’s letter, “Loyalty runs out of honey, try intrinsic value” (MW last week). Miller states that Nectar has not encouraged cross-shopping between Nectar sponsors and that most collectors are passive. He is wrong on both counts. Cross-shopping has shown a continual rise since we launched Nectar […]

Muncaster launches London business freesheet

Lawson Muncaster, the former vice-president of sales at Metro International, is launching a business freesheet in London. It is understood that the London Business Daily has the backing of a number of Scottish financial institutions.

OFT to raise awareness of service code

The Office of Fair Trading is launching a national advertising campaign to raise awareness about its Consumer Codes Approval Scheme and its logo. Under the scheme, industry bodies are encouraged to create rules on how members should treat the public and submit them to the OFT. The OFT says organisations will have to prove that […]

New media fail to squash snail mail

While it may be true that TV is no longer the premier medium for brand building (Are marketers turned off by television?, MW July 14), it is unfair to establish that new media and radio are the way forward. New media are coming under massive pressure from legislation and the effects of past under-regulation. Under […]

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