Some markets are best left

George Pitcher (MW last week) makes some interesting points about exploiting neglected markets, but as even he admits, his chosen example undermines his case somewhat. Topical it may be, but the Independent Insurance story is surely a cautionary tale: there are reasons why some markets are neglected and those who rediscover them must take care […]

Virgin poaches Airtours director

Virgin Holidays has appointed Airtours purchasing director Amanda Wills to managing director. She replaces Ron Simms, who is due to retire at the end of the summer. Wills will have ultimate responsibility for marketing at the holiday group, and sales and marketing director Kathryn Street will report to her. Wills spent 14 years at Airtours, […]

Digest

Ebay and AOL UK have renewed their advertising alliance for another year. The agreement, which will extend the relationship into its third year, will see Ebay.co.UK advertising ‘extensively’ on AOL’s proprietary service in the UK and on the Aol.co.UK and Netscape.co.UK portals.

Financial Times turns away ‘inappropriate’ Gay Times ad

The Financial Times (FT) has rejected a pre-booked ad for the Gay Times magazine’s July issue, which carries the strapline “Bend me, shape me, any way you want me” and a suggestive picture of a man with his hand on his stomach. The ad was due to appear in the FT’s Arts section on June […]

Fila UK to scrap head marketer post in rejig

Fila UK has scrapped the role of marketing director in a restructure following the departure of Stuart Ryan last month (MW May 24). Ryan, who joined Fila in 1997 from rival sportswear brand Nike, was Fila’s first marketing director. His departure came hard on the heels of UK managing director Mike Baxter, who retired in […]

Meat and Livestock Commission loses battle

The Meat and Livestock Commission (MLC) has lost its battle to quash an ASA ruling against its ad campaign promoting British pork and the good living conditions of British pigs compared with those in other countries. An ad featuring a pig feeding its young with the heading “After she’s fed them, she could be fed […]

Digest

Body Shop has ended bid talks with Omnilife de Mexico SA after the Mexican company failed to secure the £300m needed to finance the deal.

Digest

Richmond Frozen Confectionery has promoted Kate Needham to marketing director for Treats Licensed brands.

Fly me to the moon is all I ask

Some companies will offer the world to persuade people to buy their services. But Printbynet, the online printer, has cleverly cottoned on that many of its clients just want the moon on a stick. That’s why the company is offering the most bizarre prize draw the Diary has seen for months. By requesting a free […]

K-C courts price war as Andrex gets a makeover

Kimberly-Clark (K-C) is slashing prices on its Andrex brand and could drop its famous “soft, strong and long” strapline, after reducing the size of the toilet roll. K-C is planning a summer marketing push for the Andrex range, which will start in August, and could include an ad campaign. The company is understood to be […]

Trouble in the pipeline for Esso

Corporate vilification is the modern-day nightmare for marketers. Once, it was a case of a product failing to live up to performance-related claims in one market. Now, it is the fear of consumers biting back and targeting a company on a global scale for perceived misdemeanors or misplaced morality. Exxon Mobil is the latest company […]

TfL launches £20m traffic charge pitch

Transport for London (TfL) is inviting agencies to pitch for a £20m project promoting London Mayor Ken Livingstone’s proposed congestion charges for the capital. As TfL is a separate contracting authority from the Greater London Authority, the pitch is not limited to the three agencies – BMP DDB, Soul and Euro RSCG Wnek Gosper – […]

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