Best brands are disruptively consistent

Mark Ritson

I’ll never write a book on branding. I don’t have the time to sit down and commit the months, probably years, it would take to create something of value on the topic of brand management. And the people I have spoken to who have committed that kind of time to writing a management book invariably regret it down the track.

Branding the BBC

BBC

Senior executives from the Marketing Week Engage Awards 2012 Brand of the Year talk to Ruth Mortimer about how the BBC overcame huge budget cuts by restructuring its entire marketing operation and focusing on the masterbrand and cross-promotion.

What you see is not always what you get

shopping

The theory that supermarkets confuse consumers into making wrong purchase choices by bringing out own-label goods with packaging that copies branded products has been put to the test by a study seen by Marketing Week. Jo Roberts reports.

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