I was invited to a “pink” picnic in the park last weekend. Irrespective of the unsummer-like weather, the biggest challenge was that the hostess wanted everyone to wear something that was pink in colour. My wardrobe is not awash with pink attire, so earlier in the week I made a trip to Oxford Street to […]
I’ll never write a book on branding. I don’t have the time to sit down and commit the months, probably years, it would take to create something of value on the topic of brand management. And the people I have spoken to who have committed that kind of time to writing a management book invariably regret it down the track.