28 March 2002


Publicis is creating a £6m TV branding campaign for McVitie’s, following a redesign of the biscuit manufacturer’s logo by brand consultancy Elmwood.


Goodyear, the tyre company, has appointed Robert O’Leary to the position of senior vice-president in charge of global communications. O’Leary, who joins from Mobil Corporation, will oversee global advertising campaigns.


Dunlop Tyres has retained Amsterdam-based 180 to handle its European advertising account and appointed Arnold Worldwide to handle its North American work. The business is worth £21m globally.

Energy bodies set for clash on licensing

Consumer watchdog Energywatch could soon be at loggerheads with energy regulator Ofgem over the existing marketing licence conditions, which are designed to outlaw malpractice in marketing utilities. Ofgem has extended the licence conditions – due to expire on April 1 – by two years, but no amendments have been made. Energywatch has been pressing Ofgem […]


Sport+Markt, the German market research company, has found that Barclaycard’s sponsorship of the Premier League has the highest level of awareness among English football sponsors.


Wieden & Kennedy has created a new series of ads for Coca-Cola Great Britain’s sports drink Powerade, to be aired on satellite TV.


BBC World Service has appointed Jane Futrell, who has worked at the BBC as a freelance for 17 years, as head of international marketing communications.


Marketing Drive, the sales promotion company, is to create a press campaign to promote FilmFour’s British Film month.

Quiet Storm wins £2m Bliss work

EMAP Elan has appointed Quiet Storm to handle the £2m advertising campaign for youth magazine Bliss. The title will be relaunched in A5 format in April. The agency already handles EMAP’s Heat and More! magazine brands.

London Electricity reviews advertising after shake-up

The London Electricity (LE) Group is in talks with both creative and media agencies about reviewing its LE and SWEB accounts, worth &£1.8m. However, the group’s Virgin Energy brand will not be affected by the review. The review will be overseen by the group sales and marketing director Gary Tubb. LE’s incumbent is First City […]

Latest from Marketing Week

Ryanair, BA, EE: Everything that matters this morning

marketing news

Ryanair profits rise as ‘always getting better’ programme attracts record traffic Ryanair saw profits rise 6% in the full year to 31 March to €1.316bh, an increase it puts down to a 13% cut to average fares and the third year of its ‘Always Getting Better’ programme. Traffic was up 13% to a record 120 […]