28 March 2013

Marketers puzzle over the best structure

Branwell Johnson

In the past week, I’ve had the good fortune to spend time with dozens of marketers at all levels of seniority, from young brand managers in their first job to seasoned directors with experience of many brands under their belt.

The latest connected technology from Samsung, Sony and Nike

Also in this story The internet of things: Connecting to the future (cover story) Case study: Diageo’s connected whiskies Viewpoint: Steve Koenig, Director of industry analysis Consumer Electronics Association Q&A: Andy Coughlin, LG’s head of mobile, UK & Ireland Samsung connected devices Samsung is at the forefront of connected devices ensuring that content on its […]

Trillion dollar data

Google-Glass-2013-fullwidth

The so-called ‘internet of things’ is forecast to be worth $14trn by 2020. Mindi Chahal looks at how marketers can make the most of this revolutionary technology.

Google Glass’s clever marketing vision

Mark Ritson

If latest reports are to be believed Google is close to its latest and possibly biggest ever launch. You may have already seen the radical prototype being worn by someone. More interestingly, Google’s exciting product might already have seen you – because the launch in question is eyewear.

Latest from Marketing Week

Influencers, consultancies and the recruitment crisis: The key topics of conversation at Cannes Lions

cannes lions

Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.