Why the Mail moves the masses

The Daily Mail, as it will be the first to remind you, is a modern miracle. It recently announced that its circulation outperformed all other newspapers in the quality market and was at its highest for 32 years. It’s no mean boast. The paper’s success is hard won in a fiercely competitive industry. But behind […]

Children and computers

Exclusive research for Spotlight by NOP Family demonstrates the extraordinary impact of the screen in all its forms on Britain’s children. It is hardly surprising to find that virtually all – 95 per cent – of seven to 17-year-olds have watched television in the past week, but more than eight out of ten have also […]

CWC strives to end ‘marketing mess’

Last week BBJ Media won Cable & Wireless Communications’ 50m media planning and buying account, prompting its euphoric managing director Jerry Buhlmann to endow CWC with “enormous vision and potential”.

Casio appoints new head of UK marketing for watches

Casio, the Japanese electronics and computer group, has appointed a new head of UK marketing for watches following the departure of Kevin Rogers. Michael Williamson takes up the position – he was previously group product manager for Casio’s watch and musical instrument ranges. Rogers has left to join Red Letter Days, an incentive company. He […]

Seagram catches the spirit of the age with PolyGram takeover

What a parable for our consumerist times is the $10.6bn (6.3bn) deal that Seagram has struck for PolyGram, embracing as it does practically all the modern leisure products that are inessential to human existence, but which the Western world finds that it cannot do without at the end of the second millennium. Movies, music and […]

ITV just hits Eyre’s target for peaktime share of viewers

ITV achieved a peaktime share of 38.2 per cent of viewers in the first quarter of this year – slightly above the 38 per cent target set by ITV chief Richard Eyre in January. Eyre announced performance targets for the first time after several years of drift, declaring a target of 38 per cent peaktime […]

Bates to handle launch of pioneering cable TV venture

Cable network Flextech has appointed Bates Communications to handle its 1m account to advertise its joint venture with cable operator, Telewest. Bates Communications, part of the Bates Dorland group of companies, is promoting the Millennium package cable stations, as well as other Flextech special projects. It is thought to be the first time a cable […]

Pretty Polly chief takes top Sara Lee Euro role

Managing director of Pretty Polly UK Brian Duffy has been promoted to president of the brand’s parent company Sara Lee hosiery Europe. Duffy is acclaimed as the man who updated Pretty Polly’s image, with hundreds of 30ft high posters featuring black stocking-clad legs. In his previous role as general manager of Playtex, Duffy won a […]

Brief

Diamond White, the 8.4 per cent strength premium cider brand from Matthew Clark, is relaunching with a new poster campaign through Grey Advertising. It will feature on bus sides and six-sheets and run alongside the ‘what’s on her mind’ cinema campaign launched last year. The packaging is also being revamped. The 2m push forms part […]

Irish food body to appoint agency for controversial 4m beef ad blitz

The Irish Food Board is poised to appoint an agency to implement its new strategy for marketing Irish beef in European Union markets, including a controversial 2m-4m campaign in the UK. It is understood that a number of London agencies have pitched in partnership with network offices in Dublin. But the pitch is shrouded in […]

Digests

Havas Advertising is poised to make a significant announcement at this week’s shareholders’ meeting. It has also acquired LMG, the Lifestyle Marketing Group specialising in sponsorship for music, cinema and leisure. 1576 has won the 2m 1999 Glasgow Year of Architecture & Design account after a head-on pitch with the Morgan Partnership. 1576 will produce […]

Beer fan crosses the Finnish line

Charles Wells had a bit of a laugh this week. The brewer of brands including Bombardier and Eagle Bitter received an entry to a competition it ran 13 years ago. The Finnish entrant, called Seppo Parviainen, is a keen collector of beer mats, and the competition, printed on one of his treasures, asked entrants to […]

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