Create element of excitement

Despite people saying they are altering their lifestyles to counter the effects of the recession, Ruth Mortimer discovers that while price may have some effect on behaviour it is aspects that arouse consumers’ emotions that marketers must focus on

The Secret Marketer

I recently attended an event at the Museum of Brands, Packaging and Advertising, tucked away in London’s Notting Hill. Starting at the age of 16 with a packet of Munchies, consumer historian Robert Opie has since built a charming collection of more than 12,000 items of packaging, postcards, toys and other memorabilia. The history of […]

This time it’s very personal

Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation. Walk down any high street in the UK and you can’t help being struck by the number of boarded up shop windows. From big names to family stores, the credit […]

To boldly go …

Marketers are taking a giant leap into uncharted territory, experimenting with futuristic techniques for branding, marketing, advertising and promotions. From the unconventional to the truly space age, businesses are seizing the moment to make an impact. From futuristic cars to light-up clothing, companies are trying to find new ways of attracting customers. Also in this […]

Watts behind growth at durex and scholl?

The London boardroom of SSL International, where I meet chief executive Garry Watts, is decorated with the company’s recent ad campaigns for Durex Play’s vibrating rings and Scholl’s Party Feet gel cushions. A short time earlier in the reception area, I had found myself perusing a cabinet full of condoms, lubricants, sex toys, feet cushions […]

Thomson Local in effort to lure more advertisers

Thomson Local is launching two initiatives to encourage potential advertisers to its print business telephone directory. It is planning for the first time to give advertisers the opportunity to include coupons in the print directory. The service will initially be available from 24 July in its Eastbourne, Sutton Coldfield and Weston-super-Mare editions, after which it […]

Associated News plans overhaul for Metro online

Associated Newspapers’ free paper Metro is to relaunch its website later this year with an overhaul that will offer advertisers more opportunities and users greater interactivity. The current website was unveiled in 2006 and before then was branded MetroCafé. Its UK traffic has increased 75% year on year, according to comScore. The majority (72%) of […]

Latest from Marketing Week